Graphic Communication

BA (Hons) Graphic Communication will prepare you for a range of professional opportunities in fields such as advertising, branding, publishing, illustration and digital communication. You will engage in work that explores traditional formats as well as emerging technologies such as augmented and virtual reality as well as UX design, web design and motion graphics.

The course provides an inspiring, challenging course of study that will equip you to develop innovative, creative, communicative, problem solving, time management and decision-making abilities. We want to see you challenge design orthodoxy and pre-conceptions and to appreciate the possibilities of contemporary communication technologies across multiple media channels.

There is a strong emphasis on professional skills development and employability. The programme explicitly seeks to develop specific skills and competences to meet local, regional and national employer’s needs to prepare you to undertake roles at higher technician and professional levels. Much learning is concerned with the professional understanding and orientation of commercial design briefs and individually determined self-initiated projects. This is expressed through the assembly of a design portfolio and a public exhibition of work through a degree show at the end of course.

Course Modules

Level 4:

Introduction to Typography

Visual Communication

Digital and Emerging Technologies

Work based Learning

History of Contemporary Graphic Design

Level 5:

Research Methods

Editorial and Publication Design

Advanced Divergent Thinking

Negotiated Project

Internship

Level 6:

Integrated Media and Digital Communications

Commercial Collaboration

Signature Project

Dissertation

Assessment is undertaken in a variety of ways, with much of the practical work assessed as sketchbooks (physical and virtual) and final physical outcomes, supported by written reflections, presentations, and summative portfolios of practice.

The assessments are specifically designed to support your development as a graphic designer and embedded within your portfolio of practice as both physical and virtual portfolios.