Marketing (Taught)

This cutting-edge MSc Marketing is designed to equip you with the knowledge and skills to thrive in the rapidly evolving marketing landscape and help you become a leader in the field.

Why choose this course?

• It is designed to blend theoretical knowledge with practical skills, offering you a comprehensive understanding of modern marketing challenges and solutions to ensure you are well prepared for the dynamic challenges and opportunities in today’s global market.

• It has an international and interdisciplinary perspective with insights into global, digital and AI markets, and cross-cultural marketing strategies that have sustainability and ethics at their core.

• Accredited by the Chartered Institute of Marketing, this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students.

• It is led by academics and professionals with real-world experience from across marketing fields.

What you will learn

You will learn to master digital marketing with a deep analysis of digital strategies, social media management and data-driven marketing, and to leverage emerging technologies to drive brand success. In gaining understanding of the transformative role of AI in marketing, you will explore how machine learning and predictive analytics can enhance consumer experiences and marketing strategies.

You will gain insights into sustainable marketing practices and the growing importance of environmental responsibility developing strategies that align with global sustainability goals and resonate with conscientious consumers.

In analysing consumer behaviour and cultural trends, you will create impactful marketing strategies. You will also embrace ethical marketing practices and understand the broader societal implications of your strategies.

How you will learn

We aim to make learning practical and personally relevant. You will engage with interactive course materials, guest speakers and professional experts, group projects, case studies, workshops and other hands-on activities.

This MSc encourages you to question, challenge and apply concepts in innovative ways and it develops your ability to analyse, evaluate and think laterally. You will be able to choose between on-campus and online attendance.

This course is available to study full- or part-time and follows an evening timetable.

Highlights

• Birkbeck's collaboration with the Chartered Institute of Marketing (CIM) underscores our commitment to providing students with valuable professional qualifications. Through the CIM Multi-Award Pathway our students can earn prestigious CIM certifications alongside their degree.

• We are conveniently located in the heart of London and our MSc Marketing is designed by academics from Birkbeck Business School, an internationally recognised centre of excellence in teaching, research and practice.

• Our vibrant academic community is dedicated to advancing knowledge and practice across various marketing areas, including business strategy, digital markets and marketing, services marketing and customer relationship management, consumer culture, sustainability and ethics.

Careers and employability

On successfully graduating from this MSc, you will have gained an array of transferable skills, including in:

• critical and lateral analysis

• leadership and independent study

• analysis and data management

• writing and presentation.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:

• social media or account manager

• marketing or data analyst

• marketing manager or executive

• digital marketing manager or digital campaigns manager

• marketing creative or content creator

• brand manager or digital brand manager

• event organiser

• media buyer or planner

• advertising analyst or executive.