Fashion Management (Taught)

About this course
The MA Fashion Management at the University of Southampton (Winchester School of Art) is designed to create responsible fashion leaders who can navigate the challenges and opportunities of the ever-changing global fashion industry.
The curriculum provides a solid academic approach combined with the latest industry practices, with a strong focus on ethical and sustainable fashion management. Key areas of study include:
• Sustainability and ethical/environmental values.
• Global social responsibility and its impact on the global supply chain.
• Strategic Fashion Management and Marketing.
• Use of contemporary digital technologies for fashion management in the digital era.

We are ranked 8th in the UK for research quality (Complete University Guide 2026).

Key Features of the course
• Real-World Application: You will develop knowledge and skills through practical, real-life scenarios such as collaborating with leading fashion retailers and trend-forecasting companies.
• Industry Engagement: Opportunities include attending industry talks from fashion professionals, workshops, career fairs, and visiting fashion museums and galleries.
• Focus on Responsibility: The program has a distinct focus on creating dynamic, efficient, and resilient professionals capable of managing changes related to sustainability, digitalisation, and innovation.
• Final Project: The program culminates in a 10,000-word final project (dissertation) focusing on a contemporary fashion issue of your choice, directly linked to your career aims.

Your Future Career
The course provides the advanced management knowledge, strategies, and skills necessary to secure management, marketing, or senior positions within the fashion industry. Graduates gain high-level enterprise and employability skills. Career development support is offered through CV/interview workshops, networking events, and career fairs. As a graduate from a top 20 UK university for employability*, you'll be well-prepared for your next step.

Further information
This one-year full-time master's is structured across three semesters. You'll study core modules in fashion cultures and contexts, fashion industry and digital strategies, sustainable fashion management, strategic fashion management and marketing, and research methods, alongside optional modules. Your final semester focuses on your major research project. You'll need a 2:2 degree or equivalent. We recognise professional experience for applicants without standard qualifications. Visit our course page for a full list of modules and detailed entry requirements.

*Complete University Guide Graduate Prospects Ranking 2026.

Compulsory modules include: Fashion Management 1 & 2; Fashion Theory and Context; Final Project. Optional modules include: Digital Cultures; Entrepreneurship; Experimental Publishing; Exploring the Visual Language of Display; Global Marketing.

For a full list of modules please visit: https://www.southampton.ac.uk/courses/fashion-management-masters-ma#modules

We'll assess your knowledge through: reports, portfolios, essays, idea logs, reflective papers and dissertation.