Fashion Marketing and Journalism

Why study this course?

This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism. Our journalism Tumblr page contains great information on what you can expect to get up to as part of your studies.

More about this course

This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.

Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.

To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.

On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.

What our students say

"London Met's Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications."
Gaia de Siena, 2013

"My fashion marketing and journalism degree is very unique, a lot of universities don't combine these two subjects. This impresses my employers as it's an unusual and impressive combination of subjects. It's great to understand and be able to analyse each and every brand you come across - who their target audience is and why they position themselves in a certain way. There's a reason behind every campaign and move etc. The journalism side has taught me how to approach publications when pitching story ideas, which has led to articles being published as well as being the Fashion Editor of my own online magazine (Navy Magazine) with fellow London Met Journalism students!"
Laura Allbones, 2016

Course Modules

For up-to-date module details please see the course page on the university website. Modules could include:

Year one:
Principles of Marketing (core);
Practice of Marketing (core);
Fashion History and Concepts (core);
Practical Journalism (core);
Journalism: History and Ideas (core);

Year two:
Fashion Branding and Journalism (core);
Newsroom Production (core);
Media Law and Ethics; Public Administration (core);
Learning Through Work (alternative core);
Journalism Work Placement (alternative core);
Styling and Journalism (optional);
Online Fashion Retailing (optional);
Regulation of Business Creations (optional);
Beauty Through the Ages: A Critical History of Beauty (optional);

Year 3 modules include:
Advanced Newsroom Production (core);
Fashion Journalism Project (alternative core);
Journalism Project (alternative core);
The Fashion Project (alternative core);
Creating Packages (core);
Global Issues in Fashion Marketing (optional);
Fashion Writing and Reporting (optional);
Arts Journalism (optional);