Digital Marketing and Film & Visual Culture

Please note that Combined Honours degrees at Liverpool Hope University are split 50/50. This means both subjects will be studied equally.

Film & Visual Culture
If you want an exciting career in the creative industries, but also want to understand the role that film and visual culture plays in wider society, studying at Liverpool Hope is the right choice for you. Film and Visual Culture is an intellectually stimulating degree that combines theory and practice, and encourages you to explore the way in which cinema represents issues such as gender, race and inequality.

This degree is underpinned by creative and critical practice. It is creative because it gives you the opportunity to develop practical skills in the fields of screenwriting, filmmaking (drama and ocumentary), photography and animation. It is critical because it involves the in-depth study of film history and theory, including the way in which cinema intersects with a range of social and political issues. You will graduate with a degree underpinned by academic rigour, but with the transferable skills needed to pursue a wide variety of careers in the creative industries.

Digital Marketing
Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business
success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world.

The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders.

Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

Please visit our website for information regarding the curriculum content.

Students are assessed via a number of methods. Please go to the course link provided for further information.