Course contact details
Admissions
Email:admissions@rgu.ac.uk
Phone:01224 262728
Robert Gordon University
Garthdee House
Garthdee Road
Aberdeen
AB10 7QB
Digital Marketing and Business Analytics
- Bachelor of Arts (with Honours)
- 4 Years
- Full-Time
- 7 September 2027
- Undergraduate
- Main Site - Aberdeen
- Awarded by:
- Robert Gordon University, Aberdeen
Course summary
Robert Gordon University offers the only BA (Hons) Digital Marketing and Business Analytics degree in Scotland and equips you with the ability to design, manage and deliver analytics projects within a digital marketing context. You will gain the knowledge, creative and technical skills required to succeed in the increasingly digital and analytics-driven marketing environment.
You will have the opportunity to actively participate in digital marketing and analytics industry projects, such as the Digital Marketing Agency and Business Analytics Project, where you will apply strategic digital marketing and analytics solutions to solve real-world briefs.
This course shares a common first year with BA (Hons) Digital Marketing. At the end of first year you can choose to study BA (Hons) Digital Marketing or BA (Hons) Digital Marketing with Business Analytics.
Modules
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
Apply by
13 January 2027
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P9P4
- Institution code:
- R36
- Campus name:
- Main Site - Aberdeen
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements
Typical qualification requirements
A levelBCC
T LevelM
HNC (BTEC)P
A relevant HNC will be considered for entry to year 2.
HND (BTEC)P
A relevant HND will be considered for entry to year 3.
UCAS TariffNot accepted
Scottish HNCPass
A relevant HNC will be considered for entry to year 2.
Scottish HNDPass
A relevant HND will be considered for entry to year 3.
Scottish HigherBBBC
Access to HE DiplomaMerit: 45 Pass: 15
Pass 60 credits to include 45 Level 3 credits at grade Merit. Diploma must be completed in a relevant subject.
International Baccalaureate Diploma ProgrammeOffer: 27
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DMM
In a relevant subject.
Foundation Apprenticeship (SCQF Level 6)Pass
May be accepted in combination with SQA Highers
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H2H3H3H3
Entry requirements for students joining after Year 1: A relevant HNC or HND from one of our partner colleges will be considered for entry into Year 2 or 3.
All other applicants who are interested in applying for advanced entry will be considered on an individual basis.
Minimum Qualification Requirements
Typical qualification requirements
A level CCC
Scottish Higher BCCC
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent. |
We accept a variety of in-country and secure English language tests. Find out more at the URL providedhttps://www.rgu.ac.uk/english
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
RGU is fully committed to widening participation to extend access to learning and enable talented individuals from under-represented groups, particularly those from deprived areas, to achieve their ambitions through higher education, whatever their circumstances.
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Historical entry grades report
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| Scotland | £1820* | |
| England, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9535* | |
| EU & International | £17570* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
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