Course contact details
Applicant Services
Email:bc.applicantservices@northumbria.ac.uk
Phone:0191 406 0901
Northumbria University, Newcastle
Northumberland Building
Northumberland Road
Newcastle upon Tyne
NE1 8ST
Marketing
- 3 Study options
- Undergraduate
- Main Site
- Awarded by:
- Northumbria University Newcastle
Course summary
From clothes and technology, to food and entertainment, the products and services we buy help define our lives.
As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.
Your Learning Experience
During our Marketing BA (Hons) course, your studies will comprise of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles.
How does this course enhance my employability?
You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.
Accredited Degree
The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications.
Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.
We are also dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme.
Modules
Course Modules
For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Association to Advance Collegiate Schools of Business
Ways to study this course
Campuses
- Main Site
Study options
- Bachelor of Arts • Full-Time • Time abroad (mandatory) • 4 Years
- Bachelor of Arts • Full-Time • 3 Years
- Bachelor of Arts • Full-Time • Placement (mandatory) • 4 Years
Start dates
Application codes
- Institution code:
- N77
Teaching Excellence Framework (TEF)
Northumbria University, Newcastle has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Application codes
- Institution code:
- N77
This course may be available at alternative locations, please check if other course options are available.
Course optionsEntry requirements
Typical qualification requirements
UCAS Tariff96-112
From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Northumbria University is committed to supporting all individuals to achieve their ambitions and we understand that every applicant’s circumstances can be different, which is why we take a flexible approach when making offers for this course. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our university regardless of personal circumstances or background. Typically, offers range from 96 to 112 UCAS tariff points, but we’ll assess your individual circumstances and potential when reviewing your application.
To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo
Subject Requirements:
There are no specific subject requirements for this course.
GCSE Requirements:
Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.
Additional Requirements:
There are no additional requirements for this course.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator
Northumbria University is committed to supporting all individuals to achieve their ambitions and we understand that every applicant’s circumstances can be different, which is why we take a flexible approach when making offers for this course. We have a range of schemes and alternative offers to make sure as many individuals as possible are given an opportunity to study at our university regardless of personal circumstances or background. Typically, offers range from 96 to 112 UCAS tariff points, but we’ll assess your individual circumstances and potential when reviewing your application.
To find out more, review our Northumbria Entry Requirement Essential Information page for further details www.northumbria.ac.uk/entryrequirementsinfo
Subject Requirements:
There are no specific subject requirements for this course.
GCSE Requirements:
Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.
Additional Requirements:
There are no additional requirements for this course.
International Qualifications:
We welcome applicants with a range of qualifications which may not match those shown above.
If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry
English Language Requirements:
International applicants should have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
Northumbria University is committed to supporting and welcoming high-quality students to study with us, from all backgrounds. We want Northumbria to be an inclusive, accessible option and aim to support applicants to achieve their goals and ambitions. We use a range of flexible admissions options to support students to access study at Northumbria, such as contextual offers, where applicants may receive a lower offer than our standard entry requirements if they meet certain criteria.
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsHistorical entry grades report
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands, Republic of Ireland, EU & International | TBC |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
Undergraduate fees are set by Government and are subject to annual review. Once these have been approved we will update fees/funding information for UK students.
International fees for the 2027/28 academic year will be confirmed in due course.
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At Northumbria University, Newcastle
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