Marketing (Taught)

The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market. Students will also be able to choose from a variety of optional modules covering different aspects of marketing and business.

• Study global brands and their roles in creating relationships in a global market.

• Learn how to design a range of marketing strategies.

• Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.