Keele University - Undergraduate Open Day
26 Jun 2026, 08:00
Keele

Our career-focused Artificial Intelligence and Data Science Masters provides a supportive pathway for graduates from varied academic backgrounds to smoothly transition into the dynamic world of computing and technology. Combining cutting-edge theoretical knowledge with practical, real-world applications, you'll explore key areas such as machine learning, neural networks, deep learning, and cloud technologies. On successful completion of the programme, you'll develop essential employability skills, such as the advanced analytical thinking, complex problem-solving, and strong communication abilities to pursue development and leadership roles across AI and data science fields within various industries.
Why choose this course?
Focus on practical and technical aspects of the discipline which match the needs of industry
Work on a project in industry or undertake a traditional academic project for your final assessment
Apply skills and techniques to real world, authentic problems
High staff-to-student ratio enhanced by small-group tutorials and a strong, inclusive research community
Internationally significant and impactful research in areas such as machine learning and responsible AI
As one of the first UK universities to teach Computer Science back in 1972, we take pride in being at the forefront of computer science education and research.
Our Artificial Intelligence and Data Science MSc builds on this rich heritage, combining professional standards and key industry knowledge with advanced expertise in modern AI and data science concepts, and opportunities to apply your skills to real-world challenges.
To ensure relevance and alignment with industry needs, our course content has been shaped by our collaborations with a diverse range of national and international employers, as well as our partnership with The Alan Turing Institute - the UK’s leading institute for data science and AI.
Specifically designed for students from non-computing backgrounds, initial modules will introduce you to the essential mathematical concepts and programming required for effective study. This foundational knowledge will support and enhance your understanding of the core AI and data science concepts covered later in the course, while also covering the basics of software engineering. Additionally, you'll learn to use industry tools like GitHub to effectively manage your projects.
About Keele
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.
We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.
Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.
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