Marketing and Advertising

Become an expert in successful and innovative marketing and advertising. You’ll use your knowledge of brands and audiences to drive organisational growth.

As part of this marketing and advertising course, you’ll:

• Develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management

• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks

• Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset

• Study broader marketing areas such as creativity and digital strategy

• Understand how to use your communications expertise to build relationships with target audiences

• Learn how to support the achievement of business objectives and development through marketing and advertising management

• Have the opportunity to be mentored by experienced marketing practitioners

Find out more

Guest lectures
Our guest lecture programme will give you access to experts in marketing and advertising.

Industry placements
Students have completed placements with companies including Apple, Disney and L’Oreal.

Links with the CIM
Our links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from certain CIM modules on completion of this course.

The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Why study the Marketing & Advertising course at Leeds Beckett University?

• Optional year-long paid work placement in industry

• Professionally accredited by the Chartered Institute of Marketing (CIM)

• Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series

• Use simulation software and real-life activities to replicate decision-making in situations of uncertainty

Course Modules

<strong> Year 1 Core Modules: </strong>

• Marketing Essentials

• AI & Marketing

• Applied Marketing, PR & Communications Practice

• The Communications Toolkit

<strong> Year 2 Core Modules: </strong>

• Principles of Advertising

• Creativity

• Campaign Planning

• Integrated Brand Communications

<strong> Year 3 Core Modules: </strong>

• Marketing & Digital Strategy

• Advertising Strategy

• Media Planning Project

• Individual Research Project

In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

https://www.leedsbeckett.ac.uk/courses/marketing-advertising-ba/?modules=true