Global Advertising and Branding (Taught)

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One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company.

You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign.

Compulsory modules include: Global Advertising and Branding; Professional and Academic Skills; Final Project. Optional modules include: Digital Cultures; Entrepreneurship; Experimental Publishing; Exploring the Visual Language of Display; Global Marketing.

For a full list of modules please visit: https://www.southampton.ac.uk/courses/global-advertising-branding-masters-ma#modules

We'll assess your knowledge through written assignments at the end of each module, including your final project research proposal and the project itself.