Marketing & Communication for Fashion (Accelerated Degree)

This degree will teach you the technical and aesthetic skills you need to produce, communicate and implement effective fashion marketing campaigns. You’ll learn the theories that underpin marketing principles and develop technical communication and aesthetic skills to help you produce effective marketing strategies. You’ll also discover how communications are fundamental to brand positioning and consumer perception.

Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential marketing and communications skills required to succeed in the fashion industry.

You will:

• Learn the theory behind fashion marketing and retailing, and develop a critical understanding of the fashion retail landscape

• Be assigned a personal industry mentor to work with throughout the course

• Develop digital skills in a fashion context, including social media strategy, blogging, publishing and web design

• Examine new media communication campaigns used to generate awareness and sales for fashion businesses

• Build your knowledge and skills to develop fashion-focused PR strategies, and learn how to manage a brand’s image through PR strategies

• Study the cultural, social and economic factors that influence consumer behaviour

• Take part in masterclasses, work on projects and complete work placements with our industry partners

• Examine the rise of technology, sustainability and corporate social responsibility and how these affect the industry at all levels

• Complete a self-directed Personal Professional Project that allows you to demonstrate your skills and knowledge, and contextualise these in alignment with your career goals

Industry Enrichment

We work with over 140 brands at the FRA. Our courses include practical, industry-focused content taught by some of fashion’s biggest names to give you valuable skills and work experience.

Industry enrichment opportunities include:

Industry mentorship scheme: Work with your own dedicated industry mentor throughout your course. You’ll meet a minimum of once a term, and they’ll be there to support and guide you.

Work placements: You’ll have a work placement with one of our brand partners each year. In the first year of your undergraduate degree, you’ll complete a three-week work placement. In your second year, your work placement will be either 3 weeks full time or two days a week over 3 months.

Talks, masterclasses and live industry projects: Attend talks and masterclasses led by some of the top names in fashion and retail, and complete projects set by industry partners who will give you feedback and advice.

Throughout the course you’ll develop the skills and knowledge needed for a successful start to your career in fashion marketing, including communication principles, social media marketing strategies and creative and analytical research. You’ll learn through a mix of classes and lectures, individual study, creative projects and industry enrichment that is integrated throughout the course in the form of masterclasses, live projects, mentorship schemes and work placements.

Year One

The first year of study will give you a comprehensive introduction to marketing and its impact on business and consumers. You’ll explore a wide range of marketing theories and learn about the ethics and regulations surrounding marketing. You’ll investigate contemporary fashion brands and brand identity concepts, as well as innovative communication strategies.

Modules:

• Marketing Fundamentals – 40 Credits
• Brand Management & Communications – 40 Credits
• Digital Visual Communication – 40 Credits
• Study & Research Skills – 20 Credits
• The Fashion Industry – 20 Credits
• Consumer & Data Insights – 20 Credits

Year Two

In your second year, you’ll investigate emerging contemporary new media communication campaigns and investigate brands that are pushing marketing boundaries across digital and social platforms. You’ll undertake an individualised project that allows you to showcase your professional knowledge and skills.

Modules:

• Digital & Social Media Marketing – 40 Credits
• Personal Professional Project – 40 Credits
• Live Project & Industry Experience: Strategic Marketing – 40 Credits
• Consumer Behaviour – 20 Credits
• Global Markets – 20 Credits
• Entrepreneurial Practice – 20 Credits

Course structures and modules can change as part of our curriculum enhancement and review processes.

Our courses are assessed via 100% coursework. The assessment tools include, but are not limited to, professionally relevant projects, essays and presentations.