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Business and Artificial Intelligence with Placement

  • BSc (Hons)
  • 4 Years
  • Full-time with year in industry
  • 14 September 2026
  • Undergraduate
Main Site - Highfield Campus
More about University of Southampton

Course options

2026-20272027-2028
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Course summary

Summary
Artificial intelligence is reshaping how businesses think, operate and grow. At Southampton, you will explore how emerging technologies and business strategy come together, and how you can use them to drive innovation.

This degree gives you a strong foundation in management, marketing, finance and analytics, alongside a growing understanding of how AI can be applied to real business challenges. You will learn how organisations use data and technology to improve decision-making, create new opportunities and stay competitive.
From machine learning to digital transformation, you will study the technologies shaping the future of work. You will also develop the ability to work across technical and business teams, while considering the ethical and social impact of AI.

In your third year, you will complete a paid industry placement. This is your opportunity to gain practical experience, apply your knowledge in a professional setting and build confidence for your future career. Our award-winning placements team will support you in finding opportunities, preparing for interviews and throughout your placement year.

Key features of the course

  • Build a broad business foundation - Develop knowledge across management, marketing, finance and analytics, and understand how these areas connect.

  • Explore the future of technology - Study topics such as machine learning, digital transformation and human and machine collaboration.

  • Learn to connect technical and business thinking - Develop the skills to communicate across teams and translate AI into practical business solutions.

-Take your learning into the workplace with a paid placement year - Gain hands-on experience and strengthen your CV with the support of our placements team.
-Apply your knowledge in real contexts - Benefit from strong industry links and opportunities to work on business-focused projects.
-Learn from experts in research and industry - Your teaching is shaped by academics and professionals working at the forefront of AI and business innovation.

Student support
Your Personal Academic Tutor (PAT) will support you throughout your time at Southampton, offering guidance on your studies, career planning and wellbeing. You will also have access to a range of academic and pastoral support services.

Further information
Graduates are prepared for roles across business, technology and consultancy, with the skills to work at the intersection of AI and business strategy. Your placement year, combined with industry insight and practical experience, will help you stand out in a rapidly evolving global job market.

Modules

Some of the modules you may study include; Implementing Digital Transformation to Utilise AI; Innovation, Technology and the Environment; and Digital Business Models.

For a full list of modules, please visit our course page.

Assessment method

We'll assess you using essays; individual and group projects; written exams

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Management Accountants
  • Association to Advance Collegiate Schools of Business

Ways to study this course

Campuses

  • Main Site - Highfield Campus

Study options

  • BSc (Hons) • Full-time with year in industry • 4 Years

Start dates

  • 14 September 2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N2I4
Institution code:
S27
Campus name:
Main Site - Highfield Campus
Campus Code:
-
Points of Entry:
Year 1

University of Southampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N2I4
Institution code:
S27
Campus name:
Main Site - Highfield Campus
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

UCAS Tariff
Not accepted

A level
AAB

Typical offer: AAB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDD

DDD in the Business BTEC National Extended Diploma.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Access to HE Diploma
D: 39 credits M: 6 credits P: 0 credits

60 credits with a minimum of 45 credits at Level 3, of which 39 must be at Distinction and 6 credits at Merit

Offers typically exclude Social Care/Healthcare pathways.

Scottish Higher

We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject).

Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4"

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
DD

DD in the Business BTEC National Diploma plus A from one A-level.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
D

D in the BTEC National Extended Certificate plus AA from two A levels

Pearson BTEC Extended Diploma (QCF)
DDD

DDD in the Business BTEC Extended Diploma.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Diploma (QCF)
DD

DD in the Business BTEC Diploma plus A grade from one A-level.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Subsidiary Diploma (QCF)
D

D in the BTEC Subsidiary Diploma plus AA from two A levels.

Scottish Advanced Higher

Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

International Baccalaureate Diploma Programme
34 points

Typical offer: Pass, with 34 points overall with 17 points at Higher Level and grade 4 at SL in Analysis and Approaches or Applications and Interpretation.

International Baccalaureate Career-related Programme (IBCP):

Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer.

Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

WJEC Level 3 Advanced Skills Baccalaureate Wales
B

AAB from 3 A levels or AA from two A levels and B from the Advanced Skills Baccalaureate Wales.

Extended Project
A

The University of Southampton values the Extended Project Qualification. If you are taking an EPQ in addition to 3 A levels, you will receive the following alternative offer in addition to the standard A-level offer: ABB plus grade A in the EPQ.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H1, H2, H2, H2, H2, H2

All applicants would be required to have achieved a grade of O4 in Mathematics and English, the equivalent of GCSE Grade C/ Grade 4.

Cambridge International Pre-U Certificate - Principal
D3, D3, M2

D3, D3, M2 in three Principal subjects

Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer.

GCSE/National 4/National 5

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6*/B).

  • Grade 5 in mathematics (in the new reformed GCSE's) can be accepted if an applicant has grade B in A levels Maths, Physics, Economics, Geography, Psychology or Business.

Please note we cannot accept a grade 5 in mathematics if you are studying other qualifications, the requirement is a grade 6.

OCR Cambridge Technical Extended Diploma
DDD

If you are studying an OCR Cambridge Technical Extended Diploma in Business then this is accepted and we strongly suggest you contact us before applying if you are studying a different subject.

OCR Cambridge Technical Diploma
DD

OCR Cambridge Technical Diploma in Business is accepted with DD if combined with one suitable A level with grade A. If your OCR is not in Business, we strongly suggest you contact us before applying.

OCR Cambridge Technical Introductory Diploma
D

Distinction from an OCR Cambridge Technical Introductory Diploma in Business if combined with two suitable A levels with grades A's.

OCR Cambridge Technical Certificate
Not accepted

AQA Level 3 Technical Level (720 glh)
Not accepted

We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an equivalent standard to the A level applicant.

For more details on the suitability of your qualifications please contact the Faculty of Social Sciences Admissions Team at AdmissionsUG.SS@southampton.ac.uk

Find out more about qualification requirements for this course.

English language requirements

English Language proficiency for international students: All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency. For more information on the University of Southampton’s English Language entry requirements, please see the English Language Proficiency webpage at http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.

http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Most of the students who previously enrolled on this course joined us with grades lower than our published entry criteria. After receiving their grades, we carefully considered each students’ individual circumstances before confirming their place on their chosen course.

We encourage everyone with the potential to succeed to apply, regardless of their background. Applicants who qualify for contextual admissions will be made an offer lower than the typical offer for that programme.

Learn more on the University of Southampton website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Please see our website for further details and updates: www.southampton.ac.uk/uni-life/fees-funding.page

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