Marketing

Can you picture yourself working for a multinational marketing agency with a household name brand? This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level.

Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you everything you need for a career as a marketing practitioner.

Taught on the Bay Campus at a stunning beachside location, the BSc Marketing degree at Swansea University offers a strong grounding in marketing principles and key management disciplines.

By combining your learning of marketing strategy with contemporary topics on consumer behaviour, marketing research, international marketing and digital marketing, you will learn to think critically and make well informed strategic marketing decisions with impact in the real world.

This is the perfect choice if you want to pursue an energising, long and successful career in the field of marketing.

Why Marketing at Swansea?
• Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
•. The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders
• Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
• Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia
• A diverse student body from over 60 different countries
• Based in the £22 million School of Management building on the Bay campus
• Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

Course Modules

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of modules include:

Marketing, Managing People, Operations Management, Key Skills for Business, The Global Context of Organisation

Your second year will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of modules include:

Digital Marketing, Marketing Research, Business Analytics, International Marketing, Integrated Marketing Communications, Change Management, Critical Thinking in Entrepreneurship, Contemporary Issues in Tourism, Business and Employment Law, Management Consulting, e-Business

Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment.
Examples of modules include:

Sustainability Marketing, Digital Marketing Management, Strategic Sales Management, Strategic Marketing Planning, Contemporary Issues in Marketing

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:

• Marketing plan
• Video for digital marketing proposal
• Application proposal and development
• Sales proposal

Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing.

For full breakdown of course structure and assessment, please get in touch with us at: study@swansea.ac.uk

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International