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Marketing with Study Abroad Year

  • BSc (Hons)
  • 4 Years
  • Full-time with time abroad
  • 14 September 2026
  • Undergraduate
Main Site - Highfield Campus
More about University of Southampton

Course options

2026-20272027-2028
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Course summary

Summary
Marketing is shaped by data, creativity and constant change. At Southampton, you will explore alongside award winning lecturers and expert speakers, to uncover how digital innovation and insight come together to influence how organisations connect with their audiences. As a Southampton graduate, you will be supported to develop key skills that employers value (through our Successful Futures activities), that enable you to drive positive transformation for people and planet, through profit.

This degree is accredited by the Institute of Data and Marketing (IDM), giving you a recognised advantage as you prepare for a career in the sector. You will study areas such as big data, digital marketing and generative technologies, while learning how to combine them with core marketing principles and techniques, to tackle business, societal and environmental challenges, that add strategic value.

Ranked 11th in the UK for Marketing (Complete University Guide 2026), Southampton offers a learning experience grounded in real-world application. You will also spend a year studying abroad, gaining international experience and developing a broader perspective on marketing in different cultural and business contexts.

Key features of the course

  • Take your learning global - Spend a year studying abroad at a partner institution, gaining new perspectives, developing language skills and enhancing your CV.

  • Gain hands-on experience - Design and run a live digital campaign for a real business, applying your skills in a practical setting.

  • Learn from industry - Interact with expert guest speakers across a range of organisations, gaining insight into current marketing practice.

  • Use data to inform decisions - Develop the ability to analyse consumer data and apply it to effective marketing strategies that deliver meaningful transformation.

  • Measure impact - Learn how to evaluate the success of marketing activity across different types of organisations, cultures and contexts.

  • Build a broad skill set - Develop knowledge in related areas such as accounting, analytics and strategy, alongside marketing.

  • Use industry-standard tools - Gain experience with the latest marketing software and platforms.

Student support
Your Personal Academic Tutor (PAT) will support you throughout your time at Southampton, offering guidance on your studies, career planning and wellbeing. You will also have access to a range of academic and pastoral support services.

Further information
Graduates from Southampton Business School earn an average salary of £34,100 within 15 months of graduating (Graduate Outcomes 2022 to 2023, published 2025).

You can also choose a variant of this course with a paid industrial placement year instead of a study abroad year, giving you the opportunity to gain professional experience as part of your degree.""

Modules

"Some of the modules you may study include Marketing Strategy; Marketing Communications and Media Management; and Corporate Social Responsibility and Sustainable Business.

For a full list of modules, please visit our course page."

Assessment method

We'll assess you using dissertations; essays; individual and group projects; written exams.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Institute of Data and Marketing
  • Association to Advance Collegiate Schools of Business

Ways to study this course

Campuses

  • Main Site - Highfield Campus

Study options

  • BSc (Hons) • Full-time with time abroad • 4 Years

Start dates

  • 14 September 2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N502
Institution code:
S27
Campus name:
Main Site - Highfield Campus
Campus Code:
-
Points of Entry:
Year 1

University of Southampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N502
Institution code:
S27
Campus name:
Main Site - Highfield Campus
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

Find out about equivalent entry requirements and qualifications for your country: www.southampton.ac.uk/uni-life/international/your-country.page

Open days

Entry requirements

UCAS Tariff
Not accepted

A level
AAA

Typical offer: AAA

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDD

DDD in the Business BTEC National Extended Diploma.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Access to HE Diploma
D: 45 credits M: 0 credits P: 0 credits

60 credits with a minimum of 45 credits at Level 3, of which all must be at Distinction

Offers typically exclude Social Care/Healthcare pathways.

Scottish Higher

We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject).

Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4"

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
DD

DD in the BTEC National Diploma plus A from one A-level.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
D

D in the BTEC National Extended Certificate plus AA from two A levels.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Extended Diploma (QCF)
DDD

DDD in the Business BTEC Extended Diploma.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Diploma (QCF)
DD

DD in the BTEC Diploma plus A grade from one A level.

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Pearson BTEC Subsidiary Diploma (QCF)
D

D in the BTEC Subsidiary Diploma plus AA from two A levels

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

Scottish Advanced Higher

Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

International Baccalaureate Diploma Programme
36 points

Typical offer: Pass, with 36 points overall with 18 points at Higher Level with grade 4 at SL in Analysis and Approaches or Applications and Interpretation.

International Baccalaureate Career-related Programme (IBCP):

Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

WJEC Level 3 Advanced Skills Baccalaureate Wales
A

AAA from 3 A levels or AA from two A levels and A from the Advanced Skills Baccalaureate Wales.

Extended Project
A

The University of Southampton values the Extended Project Qualification. If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A-level offer: AAB plus grade A in the EPQ.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H1, H1, H2, H2, H2, H2

All applicants would be required to have achieved a grade of O4 in Mathematics and English, the equivalent of GCSE Grade C/ Grade 4.

Cambridge International Pre-U Certificate - Principal
D3, D3, D3

D3, D3, D3 in three Principal subjects

Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer.

GCSE/National 4/National 5

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B).

A grade 5 in mathematics (in the new reformed GCSE's) can be accepted if an applicant has grade B in A levels Maths, Physics, Economics, Geography, Psychology or Business.

Please note if you are studying BTEC qualifications we cannot accept a grade 5 in mathematics unless you are taking one of the named A level subjects above alongside a BTEC qualification.

OCR Cambridge Technical Extended Diploma
DDD

If you are studying an OCR Cambridge Technical Extended Diploma in Business then this is accepted and we strongly suggest you contact us before applying if you are studying a different subject.

OCR Cambridge Technical Diploma
DD

OCR Cambridge Technical Diploma in Business is accepted if combined with one suitable A level with grade A.

If your OCR is not in Business, we strongly suggest you contact us before applying.

OCR Cambridge Technical Introductory Diploma
D

Distinction from an OCR Cambridge Technical Introductory Diploma in Business is accepted if combined with two A levels with grade A's.

If your OCR is not in Business, we strongly suggest you contact us before applying.

OCR Cambridge Technical Certificate
Not accepted

AQA Level 3 Technical Level (720 glh)
DD

DD from the Technical Level in Business (Marketing) only and must be combined with an A level, grade A to be considered.

We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an equivalent standard to the A level applicant.

For more details on the suitability of your qualifications or foundation programme please contact the Faculty of Social Sciences Admissions Team at AdmissionsUG.SS@soton.ac.uk

Find out more about qualification requirements for this course.

English language requirements

English Language proficiency for international students: All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency. For more information on the University of Southampton’s English Language entry requirements, please see the English Language Proficiency webpage at http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.

http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.http://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

A proportion of students who enrolled on this course in previous years exceeded their offer conditions securing their place on their chosen course with grades higher than our published entry criteria.

We encourage all applicants with the potential to succeed, regardless of their background, to apply to study with us. Applicants who qualify for contextual admissions will be made an offer which is lower than the typical offer for that programme.

Learn more on the University of Southampton website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear

* This is a provisional fee and subject to change.

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Please see our website for further details and updates: www.southampton.ac.uk/uni-life/fees-funding.page

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