Advertising

With a focus on creativity, critical analysis, research and future-thinking, BA (Hons) Advertising will enable you to develop a solid understanding of the advertising and marketing communications industries.

Supported to develop your own strategic, innovative, ethical and sustainable advertising practice, you’ll consider consumers from both behavioural and psychological perspectives, and explore other key aspects that will help you to make well-informed, tactical and strategic decisions when creating advertising campaigns.

You’ll also develop your knowledge of both the practical and theoretical application of professional persuasive communication, and be encouraged to engage critically with practice and evaluation within the digital environment.

Why choose this course at London College of Communication
• Industry Talks: We have regular guest talks by industry professionals. Most recently our students have benefited from visits by speakers from major advertising agencies including MediaCom, Mother London, W+K and VCCP. Steve Henry and ex-D&AD Presidents Alfredo Marcantonio and Peter Souter are a few of the industry leaders who have visited us
• Industry Briefs: Work on live briefs set by industry. Previous briefs have been set by Candy Space Agency, Kalectiv and Advertising Week Europe. Students have also delivered on briefs for Colgate Palmolive, the Professional Footballers' Association (PFA), Hostelworld, London College of Fashion and One Young World
• Awards: Our students have won awards from D&AD New Blood, One Club Young Ones, YCN and Future Lions
• Employability: We support you to develop your employability skills. Graduates from the course have gone on to work at Google, Vice, BBH, Droga 5, Hearts & Science, Anomaly, Y&R, AKQA, AMV BBDO and Twelve. Our students have also been offered paid work placements and internships at agencies including Portas, JWT and MBA
• Collaboration: You will be given the opportunity to take part in a collaborative project with students on other courses or with external clients on live projects and in competitions when available. We also run student exchanges with Hong Kong Polytechnic and College of Advertising and Design, Brussels

What to expect
This course will support you to:
• Learn advertising by doing and making, supported by critical transferrable and employability skills.
• Make choices to develop your subject interests across different option units
• Understand the development of advertising and marketing communications industries, along with their contributions to commerce, culture and society, and including approaches to audiences and their behaviour
• Apply research and evaluation in creative advertising campaigns
• Develop strategic and creative approaches to advertising for digital media, social media, television, radio and print
• Practice contemporary techniques using current and emerging advertising and digital marketing tools, work collaboratively with peers on and outside your course, and tell stories using the power of image and sound

Industry experience and opportunities
With employability embedded in the course, you’ll gain industry experience through opportunities to work on live briefs and connect with industry speakers, guests and alumni. You’ll also build skills in audio-visual and digital content creation that support effective communication for change.

In Year 2, the Professional Industry Practice unit will support you to apply for placements and collaborative opportunities through areas such as CV writing and interview workshops. In Year 3, the Creative Futures unit will support you to develop your online professional profile, network with industry professionals, and develop strategies for working in the creative industries.

Previously, graduates have secured roles in global media, have been offered paid placements/internships at agencies, have launched their own marketing and creative content consultancies, and are pursuing freelance careers.