Advertising

With a focus on creativity, critical analysis, research and future-thinking, you'll develop a solid understanding of the advertising and marketing communications industries.

Why choose this course at London College of Communication

• Industry Talks: We have regular guest talks by industry professionals. Most recently our students have benefited from visits by speakers from major advertising agencies including MediaCom and Mother London.

• Industry Briefs: Work on live briefs set by industries. Students have delivered briefs for Colgate Palmolive, the Professional Footballers' Association (PFA) and Hostelworld.

• Awards: Our students have won awards from D&AD New Blood and Future Lions and more.

• Employability: Graduates from the course have gone on to work at Google, Vice, BBH, BBDO and Twelve. Our students have also been offered paid work placements and internships at agencies including Portas, JWT and MBA.

What to expect

This course will support you to:

• Learn advertising by doing and making, supported by critical transferrable and employability skills.

• Make choices to develop your subject interests across different option units

• Understand the development of advertising and marketing communications industries, along with their contributions to culture and society.

• Apply research and evaluation in creative advertising campaigns

• Develop strategic and creative approaches to advertising for digital media, social media, television, radio and print

• Practice contemporary techniques using current and emerging advertising and digital marketing tools, work collaboratively with peers on and outside your course, and tell stories using the power of image and sound

Industry experience and opportunities

With employability embedded in the course, you’ll gain industry experience through opportunities to work on live briefs and connect with industry speakers, guests and alumni. You’ll also build skills in audio-visual and digital content creation that support effective communication for change.

In Year 2, the Professional Industry Practice unit will support you to apply for placements and collaborative opportunities through areas such as CV writing and interview workshops. In Year 3, the Creative Futures unit will support you to develop your online professional profile, network with industry professionals, and develop strategies for working in the creative industries.

You’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.

About London College of Communication

At LCC, you’ll learn how to bring together technology, creativity and storytelling, while building the skills, confidence and networks you need for your future career. We’ll support you to develop a future‑proof mindset, so you’re ready to succeed in the industries you’re heading into.

Here, you’ll explore what matters to you, developing work that reflects your interests, values and ambitions.

As part of University of the Arts London — ranked 2nd in the world for Art and Design — you’ll join one of the world’s leading creative universities and unlock the opportunities that come with it (QS World University Rankings by Subject).