Business and Marketing

Discover how business and marketing operate across a range of organisations — from global brands to local businesses, public services, non-profits and charities. This course explores the strategies organisations use to navigate a competitive business environment.

In a competitive global economy, marketing is key to business success. Organisations across all sectors must stand out to deliver their products and services effectively. This course is designed to build your understanding of business planning, management and specialist marketing skills.

Why study this course

• Industry-relevant curriculum: the course brings together key business areas covering a wide range of topics such as branding, marketing analytics for decision-making and marketing communications, as well as brand management and corporate reputation.

• Focus on sustainability: learn how to grow and succeed while making a positive impact. This course encourages a growth mindset, while also promoting inclusivity, social responsibility, and care for the environment in a connected world.

• Innovative thinking: apply your creativity and analytical skills through hands-on business simulations using industry-standard software across a range of real-world contexts.

• Practice-led learning: learn to create campaigns that can work in a global marketplace, engaging audiences across diverse cultural contexts and building brand trust.

• Practical learning approach: allows you to solve real-world business and marketing problems using the skills acquired during the course.