Business Management with Digital Marketing

This course equips you with the knowledge skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in general business management subjects such as strategy, policy, design, innovation and entrepreneurship. You explore how business has evolved in recent years as well as studying the transformational practices that are reshaping current business models, particularly sustainable business practices.

Facilities and specialist equipment

• New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.

• Our London Stock Exchange Group (LSEG) trading room, where you can react to live ‘stock-market’ data.

• Specialist marketing analytics software so you can practise your digital marketing skills for campaign management.

• Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice.

• Access databases such as the Institute of Data and Marketing (IDM).

• Access to Sage, LSEG data platform and the econometrics software STATA.

• Gain competencies in key digital skills such as Excel through our Microsoft Office training platform.

Your student experience

Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year.

Learn from research-driven academics actively involved in consultancy work.

Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.

Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working.

Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.

Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing.

Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.

Course Modules

Year 1
Applied numeracy for business – Develop key numeracy skills vital to your future employability. Evolution and revolution in business – Explore the historical development of business through lectures and workshops. Management in practice – Learn key concepts in business management by participating in reality-mimicking simulations. Beginning your professional business journey – Take on business challenges and collaborate with peers in a professional environment.

Year 2
Employability and the future workplace – Build your employability through producing a portfolio with evidence of your learning and development. Risk and responsibility – Apply risk assessment tools and techniques to various types of risk in business. Managing business complexity – Use your learnt knowledge and skills to solve complex business issues for clients. Marketing communications in the digital age – Learn how traditional marketing communications have evolved in response to today's digital revolution. Marketing for SMEs – Develop the skills to meet the brand, communication and promotional needs of small/medium enterprises. Data and research methods for business – Investigate research and data-analysis methods to support you in applying research findings to business issues.

Year 3
Digital business – How to use e-business technologies in areas such as integration, modelling, internet marketing, customer relationship management, web analytics and cybersecurity. Business continuity and the planet - Explore the challenges to business continuity posed by climate issues, cybersecurity risks and supply-chain problems, among others. Digital communications strategy – Analyse new data, spot patterns from abstract data and recommend strategies. Marketing in a global context – Gain a wide-ranging understanding of global marketing issues through reviewing current research in the field, globalisation theories and communication strategies. Business project – Independently design, plan, manage and execute a research project.

We make every effort to ensure the information here is accurate; however, for the most up-to-date information, visit our website.

Course work; live projects; exams; group and individual project work.