Digital Marketing and Analytics (Taught)

Gain a deeper understanding of digital marketing strategy, performance and innovation.

In a world of high competition, constant innovation and evolving consumer behaviours, it’s vital for marketers to stay ahead of the curve and create impactful campaigns that stand out from the crowd. This course has been designed to provide you with the latest research, industry skills and practical experience to excel in this dynamic, data-driven industry.

Why Regent’s?

• An intimate campus: located in the heart of London’s royal Regent’s Park

• Unparalleled global connections: gain exposure to leading industry professionals

• Future-facing: an innovative curriculum structure that's unique to Regent's

• Small class sizes: experience tailored attention, support and guidance

• Focused specialism: develop specialist skills in digital marketing and performance

• Recognised excellence: Chartered Management Institute (CMI) accredited

• Hands-on: gain experience using industry-standard tools and techniques

• Prime location: opportunities to access exclusive industry events, talks and tours

What to expect
This course places you at the forefront of this fast-growing industry, where skills are in high demand. You’ll learn to harness new tools and technologies to influence business strategies, optimise platforms, track performance and build campaigns that cut through the noise, engage new audiences and help brands achieve their objectives and hit their targets.

You’ll dive into the fundamentals of digital marketing strategy, consumer behaviour and data analytics – using industry-standard tools such as Google Analytics, Semrush and Brandwatch, and statistical software like SAS and SPSS. You’ll uncover hidden patterns, build interactive dashboards and construct customer profiles that allow you analyse past behaviour to predict future trends. From this, you’ll be able to tailor communications and create impactful narratives that speak to different audiences and motivations.

Working with classmates, you’ll analyse real case studies to discover how brands around the world have used these insights to enhance their digital touchpoints (websites, social media, emails, display advertising) and monitor and convert audiences. You’ll learn how to design and build platforms and use analytics to monitor conversations, manage communications and improve customer experience.

In your final term, you’ll choose between a written dissertation and live consultancy project – teaming up with businesses and working with real data to analyse and optimise digital marketing strategies, boosting engagement on web and social media. Students have previously teamed up with brands like Biscuiteers, retail companies like Moonwalkr and charities like Alzheimer’s Dementia Support.

Whether you come from an academic or professional marketing background, or even a different field entirely, this course is designed to challenge and improve your understanding of digital marketing strategy, performance and innovation. You’ll graduate with the confidence, experience and practical skills to lead successful projects, drive innovation and deliver value in today's complex, tech-driven landscape – joining successful alumni as digital marketing managers, social media creators, content strategists, marketing analysts and consultants at brands including AC Milan and Ferrero Rocher.

Course Modules

Term 1 -

Consumer Intelligence
Marketing Management for the Digital Age
Research Methods
Exploring and Visualising Data

Term 2 -

Digital Marketing Data Analysis
Integrated Digital Marketing Communications and Analytics
Social Media Marketing and Analytics
Web Marketing and Analytics

Term 3 -

You will complete one final project from the options below:
Dissertation
Consultancy Project

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Institute of Direct and Digital Marketing