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Marketing (Taught)
- MA
- 1 Years
- Full-time
- 09/2026
- Postgraduate
- Royal Holloway
Course summary
This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.
On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.
As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.
Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives.
Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics.
International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
Modules
Mandatory modules: Marketing, a Critical Introduction; Consumers and Brands; Research Methods; Marketing Dissertation. A range of optional modules are also available.
Assessment method
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation
Entry requirements
2:1
Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | 6.5 overall with a minimum of 6.0 in all other sub-scores. |
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| England | £16700 | Year 1 |
| Northern Ireland | £16700 | Year 1 |
| Scotland | £16700 | Year 1 |
| Wales | £16700 | Year 1 |
| Channel Islands | £16700 | Year 1 |
| Republic of Ireland | £16700 | Year 1 |
| EU | £29300 | Year 1 |
| International | £29300 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
These tuition fees apply to students enrolled on a full-time basis in the academic year 2026/27. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.
Royal Holloway reserves the right to increase all postgraduate tuition fees annually, based on the UK’s Retail Price Index (RPI). Please therefore be aware that tuition fees can rise during your degree (if longer than one year’s duration), and that this also means that the overall cost of studying the course part-time will be slightly higher than studying it full-time in one year.
This figure is the fee for EU and international students starting a degree in the academic year 2026/27. For further information, please visit: https://royalholloway.ac.uk/studying-here/fees-and-funding/postgraduate/tuition-fees/
These estimated costs relate to studying this particular degree at Royal Holloway during the 2026/27 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Royal Holloway, University of London
Egham
TW20 0EX
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Course contact details
Main Contact
Email:Admissions.Enquiries@RoyalHolloway.ac.uk
Phone:01784 414944
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