Birkbeck, University of London - Undergraduate Open Day
7 Mar 2026, 10:00
London

This MSc Applied AI is designed to respond to the growing demand for specialists and leaders in the expanding field of artificial intelligence. It will teach you the core skills and knowledge you need to pursue a career in this dynamic area.
Why choose this course?
This MSc Applied AI has several distinctive and innovative features focusing on the practical skills of applying AI technologies and tools in a business context.
It offers you hands-on experience highly valued by employers and can help launch your career in a wide range of industries, including in finance, healthcare, the public sector, consulting and marketing.
Our academic staff on this course are active researchers in the field of AI and its application to business and organisations, regularly publishing cutting-edge articles in the world's leading journals.
What you will learn
This course has been developed to provide you with foundational knowledge and skills relating to AI theories and technologies with core modules covering AI concepts, applied AI technologies for decision making, and AI ethics.
You will explore how advances in artificial intelligence are reshaping the world of work and what organisations need to do to make a success of these changes. You will learn how to apply AI technologies such as machine learning, deep learning and natural language processing to create value in organisations.
How you will learn
This course is available to study full- or part-time. It has both a daytime and evening timetable. This means you can choose whether you want to attend classes in the daytime or evening, so they fit around any other commitments you have.
You will be taught in seminars and lectures. You will also take part in lab-based sessions in which you will enhance your knowledge, skills and understanding of artificial intelligence techniques in modelling, data analytics, simulation and other AI exercises using freely available datasets and tools such as Python, Excel, SPSS and Tableau.
Highlights
You will study at our Bloomsbury campus in the heart of London, a city fast becoming one of the major European hubs for AI research and development.
Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of business and management.
Our academic staff are enthusiastic teachers, balancing theory and practice to ensure students gain employability skills during their studies.
Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.
Careers and employability
On successfully graduating from this MA Applied AI you will have gained an array of valuable transferable skills, including:
the ability to work as part of a team
data analysis skills to collect, process and analyse data, and use AI techniques to extract business insights
research skills
communication skills in communicating complex data, models and insights with stakeholders
problem-solving skills
the ability to present yourself and an argument.
Possible professions include:
AI business consultant: advising on how to introduce and integrate AI technologies to improve business operations and competitiveness
business intelligence analyst: applying AI technologies to extract business intelligence and support decision-making
AI analyst: for instance in finance, healthcare, supply chains, marketing or customer insights
project manager: planning and executing AI projects and monitoring the progress and success of such projects.
Choose a specific option to see funding information.
Course optionsMalet Street
Bloomsbury
London
WC1E 7HX
Phone:0203 907 0700