Digital Marketing with Events Management

Please note; This course is advanced entry to Year 2 only (depending on your qualifications). This means we cannot accept applications for Year 1. Please check the Entry Requirements tab for eligibility. Year 1 entry is available via our new Marketing course; N520

Get prepared for a great career in marketing and event management on this accredited Digital Marketing degree with outstanding industry links. You’ll learn about social media marketing, brand management, market research and how to organise marketing events.

The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.

Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. This strong mix of digital marketing and event management skills is designed to make you highly appealing to future employers.

Outstanding work placements & study abroad options

Focussed squarely on employability, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.

Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. Successfully completing the course takes you partway towards a professional CIM qualification.

We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events.

Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking.

A flexible degree

You can tailor your studies to suit your interests and career plans.

This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.

Top 3 in Scotland for overall student satisfaction

Our Business Management courses ranked top 3 in Scotland for overall student satisfaction (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:

• Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).

• UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).

• UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).

Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.