Course Modules
Foundation Year
Business Communications
Management Skills
Marketing for Business
Global Business
Year One
This course has a common first year
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first-year courses
Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business and Human Resource Management BA (Hons)
Business and Marketing BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Year one modules
Marketing, Digital and Social Media - 30 Credits
People and Organisation - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits
Year Two
Research and Insight - 30 Credits
Data Driven Resource Management - 30 Credits
Economy, Society and Environment - 30 Credits
Managing and Leading People In a Global Context - 30 Credits
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.
Final Year
Applied Project - 30 Credits
Transformation Strategy - 30 Credits
Critical Issues in Globalisation - 30 Credits
Design Thinking and Project Management - 30 Credits [Choose one from two modules]
One Planet Marketing - 30 Credits [Choose one from two modules]
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*Please check the course page on the Coventry University website.