Digital Marketing (Taught)

Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing.

Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

The course is structured to develop your ability to:

• create actionable and accountable digital strategies

• use digital channels to build sustainable and ethical brands

• surface critical insights into consumer behaviour and preferences

• improve channel selection and optimisation processes

• use digital channels to expand into new markets

• create and develop disruptive digital business concepts

• conduct individual research that identifies and solves complex marketing problems

• The course will help you become a confident digital marketing strategist and planner and improve your career prospects.

You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.

As technology continues to be integrated into the lives of consumers, digital marketing has become indispensable for customer acquisition, conversion and retention activities.

While Digital Marketing provides unique opportunities to engage with consumers, the growing range of digital channels, targeting options and marketing contexts has made the role of a digital strategist increasingly complex.

Our MSc in Digital Marketing is designed to equip you with the insights, skills and confidence you need to develop an informed digital strategy designed to take optimal advantage of any market opportunity.