Advertising and Public Relations Management (Taught)

The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments.

The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation.

Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions.

Industry-informed and relevant modules will develop your understanding of the cutting edge of advertising and public relations, and how these disciplines are influenced by the rapidly changing external environment. You will also face a final challenge to your emerging expertise in the form of a Marketing Consultancy Project or Dissertation.

Key features

• This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.

• This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.

• Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.

• Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

Modules

• Block 1: Contemporary Advertising and Communication Strategy

• Block 2: Consumer Futures: Socio-cultural, Ethical and Psychological Contexts

• Block 3: Corporate and Brand PR

• Block 4: Contemporary Media Choice: Planning, Budgeting and Control

• Block 5 & 6: One of the following:

  • Dissertation

  • Marketing Consultancy Project

https://www.dmu.ac.uk/study/courses/postgraduate-courses/advertising-public-relations-management-msc-degree/advertising-and-public-relations-management-msc.aspx

The 4 core modules will focus on the development and application of your academic and practitioner skills in relation to advertising and public relations, which culminates in a marketing consultancy project or an academic dissertation. You will be taught through a combination of lectures, workshops, guided learning, independent learning, problem-based learning and resource-based learning approaches.

There will be a range of formative and summative assessments used in the modules. Completion of these will help the students' evaluation of their progress throughout the programme.

This is a full-time course and in total you should be prepared to devote approximately 2 hours of lectures, 6 hours of workshop and 2 hours of asynchronous activity each week.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Public Relations, Chartered Institute of