Sport Business Management

If you’re interested in the business potential of the sports industry, then BSc (Hons) Sports Business Management is the course for you. The degree has a strong emphasis on the sports and business management field. It covers key topics such as sports marketing, management, event planning, and finance. You will gain practical experience through industry placements and partnerships, including exclusive opportunities to help enhance your employability.

On this course you will develop your understanding of the business of sport, exploring the sports industry in the UK, as well as from a broader global perspective. You will explore key business concepts and theories, using them to review modern sports businesses and best practice in sports management. Whether you’re thinking about becoming a director within a sports company and/or organisation, managing a leisure centre or sports club at a local, regional or international level, starting your own business, or pursuing a managerial role or educational role, the sports business management course prepares you for a variety of career pathways.

Why choose this course?

The BSc (Hons) Sports Business Management degree at Herts will give you the knowledge and practical experience needed to succeed in a career within the sport business industry.

Gain leadership and entrepreneurial skills: Throughout the sports and business management course, there is a strong emphasis on the leadership and management of sports events, as well as developing the strategic skills you’ll need to be successful in today’s sports industry. You’ll develop your entrepreneurial skills too, so when you graduate, you’ll have a balanced portfolio of knowledge and practical skills which really boosts your employability.

Industry experience: Work experience opportunities are integrated into the course to ensure you gain industry experience as well as a sports business degree. Whatever career you decide to pursue, work-related experience combined with academic study and a focus on communication skills will enhance your prospects.

Learn from experts: You will be taught by highly qualified staff, most with a PhD or other advanced degree, plus research, teaching, or professional experience.

Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021-22).

Exclusive opportunity: With our official partnership with Watford FC for the 2024-25 season, you will have exclusive access to a variety of unique career and educational opportunities with this prestigious football club. Find out how you can get involved.

Professional accreditations

Partnership with the the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)

The University of Hertfordshire is in partnership with CIMSPA. As a result, students will be able to register with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) whilst studying with us here at Hertfordshire University. A CIMSPA student membership introduces sports-related students to their sector’s chartered professional body and supports them through their studies to develop skills and improve employability, ready for a smooth transition to the workplace, therefore even sports graduates can benefit.

The specific benefits of having a CIMSPA student membership include:

• CIMSPA Academy – Access to selected FREE recognised CPD eLearning

• CIMSPA magazine – Digital access to S&PA Professional

• S&PA Extra – Monthly digital newsletter counterpart to the CIMSPA magazine

• Workforce opportunities – Access to graduate work placement, volunteering, internships, and job opportunities

• Engagement opportunities – Linking to employers with students and providing opportunities through guest lectures

• CIMSPA Code of Conduct – standards expected of sector professionals