Fashion Marketing with Management

About this course
As a business course within an art school setting, BA Fashion Marketing with Management offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Explore the global retail environment and the challenges it faces, and how trends can support planning for fashion businesses. You’ll discover key aspects of consumer behaviour, digital marketing, marketing, product management and creative strategy.

Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas. You will graduate with strategic marketing skills, including exceptional digital marketing know-how, to pursue emerging roles in industry. Upon graduation, you’ll be equipped for careers across fashion and associated lifestyle sectors, from sustainable to luxury brands. With a strong foundation in equitable, sustainable, and forward-thinking marketing practices, you’ll be prepared to shape the future of global industries.

Key features of the course:

• Access to industry-standard studio spaces.

• Dedicated support for communication and visualisation skills, which are essential for storytelling, brand development, and consumer engagement.

• Take part in live projects, interdisciplinary collaborations, and real-world case studies.

• Opportunities to engage with diverse communities, industry professionals, and international networks.

Student Support
Throughout your study, you’ll be supported by industry experienced academic, technical, and research staff. The curriculum is based on market intelligence from industry partners, which means you’ll leave this course with a skillset relevant to today’s evolving job market.

Further information
The BA Fashion Marketing with Management is a three-year, full-time course at our Winchester School of Art. You can also apply to add a year abroad or year in industry, extending your degree to four years. This course offers the option of certified accreditation with The Institute of Data and Marketing (IDM) is a member of the United Kingdom Fashion and Textiles (UKFT) and the British Fashion Council (BFC) . For details, visit our course page.

Throughout this course you'll explore the breadth of the discipline, with the flexibility to tailor your degree to your interests and ambitions.

Year 1: Fundamental Skills, Introduction to core concepts, tools, and methods in fashion marketing, branding, and management, Student as learner and explorer.

Year 2: Exploratory Skills, Application of knowledge to real-world contexts, with an emphasis on critical thinking and strategic insight, Student as emerging creative practitioner and analyst.

Year 3: Autonomous & Professional Skills, Independent, self-directed work that demonstrates mastery, innovation, and readiness for industry or further study, Independent professional and critical thinker.

You will also have opportunities to tailor your learning through student-selected year in employment or year abroad. Module structure may vary to keep your learning up to date with industry advances.

For a full list of modules available please visit the course page.

You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas.

Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses.

You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Institute of Data and Marketing