Marketing

Develop your business and analytical skills and take your first steps into the exciting world of marketing.

Achieve a sound understanding of the terminology, concepts, principles and techniques used in marketing and get a strong foundation in business and management. We’ll encourage you to pursue areas of particular interest to you, and to appreciate the importance of the social, political, ethical, technological, environmental and global contexts in which today’s businesses – and marketerers – operate.

Evaluate markets as a method of resource allocation, ‘market failures’ and policy corrections for product and factor markets.

Deploy your knowledge and skills to design, implement and evaluate marketing strategies, and use a range of marketing tools and techniques to deliver results. You’ll be able to devise credible solutions to organisational problems in a wide range of marketing contexts.

You’ll also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.

Why ARU?

• Gain real-world experience through industry-led Live Brief projects.

• Benefit from small class cohorts where we’ll know and support you.

• Build confidence and influencing skills through presenting your work.

• Develop highly valued transferrable skills to enable career pivots.

Course Modules

Year 1

• Introduction to Financial Analysis and Management

• Digital Business and Principles of Marketing

• Global Business Environment and International Strategy

• Organisational Behaviour

• Introduction to Business Contracts and the Law

• Into ARU

Year 2

• Consumer Behaviour

• Retail and Services Marketing

• Ruskin Module (15 credits)

• Entrepreneurial Practice

• Project Management

Year 3

• Strategic Brand Management

• Sustainable Enterprise

• Marketing Communications

• Undergraduate Major Project (30 credits)

The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.