Business Entrepreneurship and Innovation

Building enterprise is seen as one of the most effective ways to realise individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.

Key features

• Study a stimulating, challenging and interesting programme, designed to arm you with vital skills and competencies in preparation for life after university.

• Consulting Live real life consultancy simulation – experience of working with real companies as a consultant to enhance your employability skills.

• Create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors as a part of the Venture Creation Project module.

• Benefit from the expertise of our lecturers, many of whom have worked in business and bring real-world experience into the classroom. You can be sure to receive all the support you need from our teaching team, with 100% of students feeling positive that staff make the subject interesting and are good at explaining things (NSS, 2025).

• Guest lectures from business experts add real value to your experiential learning.

• Placement opportunities with local, national and global companies. Past students have landed roles such as purchasing and logistics at Siemens and as a management trainee at Enterprise Rent-A-Car among others. In addition, take a look at DMU Made – an opportunity for DMU entrepreneurs to apply for a 12-month placement opportunity to start or develop your business with financial and mentoring support.

• Personal branding module – learn strategies for personal positioning, online presence and self-marketing to enhance your career opportunities.

• Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

Course Modules

Year 1
Block 1: Entrepreneurship and Innovation Today
Block 2: Fundamentals of Business Theory and Practice
Block 3: Marketing Principles for Entrepreneurship
Block 4: Entrepreneurial Finance
Year 2
Block 1: Creative Branding, Buying & Selling
Block 2: Sustainable Entrepreneurship and Business Ethics
Block 3: Business Analytics and Research Skills
Block 4: Managing Projects and Consulting Live
Year 3
Block 1: Critical Perspectives on Entrepreneurship
Block 2: Business Strategy and Governance
Block 3: Digital Transformation and Entrepreneurship
Block 4: Choose either: Venture Creation Project or Dissertation

https://www.dmu.ac.uk/study/courses/undergraduate-courses/business-entrepreneurship-and-innovation-ba-degree/business-entrepreneurship-and-innovation-ba-hons.aspx#what-you-will-study