Fashion Marketing and Business Management

Why study this course?

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce.

More about this course

Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.

Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.

While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.

Course Modules

Example Year 1 modules include: Practice of Marketing; Principles of Management; Media, Culture and Society; Contextualising Fashion; The Business of Fashion; Learning Through Organisations; Principles of Marketing; Frameworks of Fashion.
Example Year 2 modules include: The Practice of Consultancy; Fashion Buying and Apparel Supply Chain; Consumer Insights; Creating a Winning Business; Learning Through Work; Marketing Communications; Online Fashion Retailing; Sustainability, Business and Responsibility; Digital Marketing; Developing Inclusive Organisations; Business to Business Marketing and Sales; Open Language 1.
Year 3 modules include: Consultancy Project - Fashion Marketing and Business; Leading Innovation (in Fashion Business); Strategic Marketing; Brand Management; International Fashion Strategy; Global Marketing and Sales in the Digital Age; Social Marketing; Delivering Service Excellence; Personal Finance; Creative Artists Rights and Legal Disputes; Open Language 2.