Fashion and Beauty Media

The fashion and beauty industry are increasingly looking for dynamic and multi-skilled practitioners to produce a range of 360° content across editorial and commercial platforms. This degree will support you to become a fashion and beauty industry storyteller, using words, pictures, film, virtual and digital graphics to create the innovative and sustainable editorial and promotional campaigns of the future.

This exciting, real-world course, run by industry experts, teaches you how to create fashion and beauty content and plan impactful, sustainable social media strategies, create trend-driven story-telling, design industry-ready campaigns, and analyse markets to understand how the editorial and commercial worlds of fashion and beauty connect designing innovative and fresh ways to engage audiences and translate a passion for fashion and beauty content to a global multimedia stage.

If you’re unsure whether you’d best suit a career in PR, editorial, marketing, trend forecasting or creative content design we will help you to explore the wealth of opportunities and future trends the fashion and beauty industries have to offer and allow you to keep your options open and gain a professional portfolio in a wide variety of media disciplines that you refine and specialise as you progress towards a career that’s right for you.

You will study a range of industry focused modules including influencer marketing, fashion and beauty photography, virtual fashion, circular fashion and sustainability, fashion and beauty photography, marketing and PR and media business alongside key modules on styling and writing for fashion and beauty print and digital platforms.

WHO IS THIS COURSE FOR?
Solent's Fashion and Beauty Media course is ideally suited to students who want to develop professional written, photographic, digital and design skills to create innovative and exciting promotional and editorial campaigns for leading fashion and beauty brands, magazines and social media. Students will want to develop their own, unique method of storytelling to create a varied portfolio of industry-ready content from the first day of their studies, be introduced to leading industry experts, work on real-world briefs with known editorial and marketing brands and collaborate with like-minded students from other fashion disciplines.

WHAT DOES THIS COURSE LEAD TO?
This course can lead to a wide variety of careers in fashion and beauty marketing and promotion, social media strategy and content creation, magazine journalism, influencer marketing, PR, fashion and beauty photography, event management, advertising and within digital creative agencies offering editorial and commercial content production.

FACILITIES
Course facilities include an extensive media loans programme, providing access to high-end DSLR cameras such as the Canon 5D MKII, an extensive range of lenses (including many ‘L’ series and Prime lenses), 35mm cameras, medium format cameras (645, 6x7 and 6x9), large format 5x4 cameras and lenses, and a full stock of accessories – light meters, tripods, flash guns, remote-controlled boom-mounted flash systems and more.

You’ll also have access to our digital reprographics lab, featuring commercial-standard and large-format printers, flatbed scanners, three Hasselblad drum scanners scanning up to 5x4 size and a colour-calibrated ProMac-based reprographic suite. Our recently rebuilt colour and black-and-white darkrooms are of the highest industry standards and students can also freely use our in-house colour film processing machine. Additionally, we have finishing and film processing rooms, a modern multimedia lab featuring 24 iMacs with Adobe CS6 Suite Master Collection and Final Cut Pro, plus large professional photographic studios and associated make-up and styling rooms.

Course Modules

YEAR ONE
CORE MODULES

The Visual Storyteller
Creating the Concept
From Concept to Consumer
The Content Consultancy

YEAR TWO
CORE MODULES

The Copy Clinic
Serial Storytelling
Masterful Marketing

OPTIONAL MODULES - Please note: Not all optional modules are guaranteed to run each year.

Creating a Product Range
Social Currency

FINAL YEAR
CORE MODULES

Future Forecasting
Thinking Like a Creative
The Professional Lens

OPTIONAL MODULES - Please note: Not all optional modules are guaranteed to run each year.

The Media Event
Global Fashion Markets
The Professional Launchpad
Virtual Fashion

You may be assessed at the end of each block by:
Digital portfolios
Live and simulated client briefs
Sketchbooks
Films
Case studies
Collaborative learning
Creative design projects
Debate
Design based portfolios
Feature articles
Individual and group projects
Reflective accounts
As part of this course, you will study one module at a time, giving you the chance to build a deeper understanding and see the results of your hard work more quickly. With regular assessments and feedback, rather than exams all at once, you’ll also benefit from improved focus, and a more manageable workload.