Business Management with Marketing

Master the art of marketing on a global scale. Learn how businesses think, anticipate buyer behaviour, and make your mark creating campaigns that truly connect.

Ready to think like a marketer and make confident business decisions? This BA (Hons) Business Management with Marketing course equips you with the skills to design impactful campaigns, understand consumer behaviour, and tackle real industry challenges. From ethical and sustainable marketing to digital innovation and global business issues, you’ll be prepared to thrive in fast-moving and competitive business environments.

As part of this course, you’ll:

• Explore marketing ethics, corporate social responsibility, and cultural differences across international markets, boosting your employability in the UK and abroad

• Understand what drives consumer choices and how businesses influence buying decisions

• Create sustainable, data-driven marketing plans that help brands stand out

• Analyse how complex global, political, economic, and social issues affect business decisions

• Apply marketing theories and models to real-world business scenarios

• Build a strong multifaceted foundation in finance, economics, accounting, and people management

• Gain hands-on experience through workshops, live projects, and practical assessments designed to build your confidence and employability

Find out more

Try before you apply
Leeds Beckett University has partnered with Springpod to bring you immersive subject spotlight videos, giving you a taste of university study before you apply.

In this spotlight, you'll explore how smart technologies are transforming business and everyday life with insights from Leeds Business School experts Dr Sukky Jassi, Dr Esther Pugh, and Alistair MacAuley.

Gain specialist experience
What would you do if a competitor undercut your product or demand dropped in a key market? This course gives you the tools to tackle real-life marketing challenges. Test your decision-making in our business simulation suite, take part in workshops, and start building your professional network while you study.

Industry expertise
Learn from teaching staff with real-world experience and close ties to the business community.

Professional recognition
This course aligns with Chartered Institute of Marketing (CIM) standards, meaning you’ll gain specialised knowledge and skills recognised by employers worldwide. You’ll gain exemptions from certain assessments if you decide to pursue professional qualification.

The Hatchery: support for entrepreneurs

Got a business idea? Thinking about self-employment or launching a social enterprise? As a Leeds Business School student, you'll have access to the Hatchery, our dedicated enterprise hub. Through enterprise education and specialist support from the Centre for Entrepreneurship and Knowledge Exchange, you'll benefit from:

• A creative co-working space

• Mentoring from experienced advisors

• Networking events and a vibrant student community

• Help to turn ideas into exciting, sustainable ventures

Why study the BA Business Management with Marketing course at Leeds Beckett University?

• Learn in professional standard facilities that mirror real business environments - 93% of students on BA (Hons) Business Management with Marketing were positive about the availability of specialist facilities*

• Strong graduate outcomes - 92.3% of graduates in work or further study 15 months after graduation* *

• Test and refine your marketing and decision-making skills in our business simulation suite

• Learn from a team combining academic expertise with strong industry connections

• Study on a CIM-accredited course designed with employer needs in mind

*National Student Survey 2026

*Percentage of respondents from this course, HESA Graduate Outcomes 22-23

Course Modules

Year 1 Core Modules:

• Entrepreneurial Strategy

• Global Business Environment

• Marketing & the Digital Customer Experience

• Accounting & Finance for Managers

• Data Decisions & Understanding AI

• Managing Organisations & People

Year 2 Core Modules:

• Market Analysis

• Business Finance

• Operations & Supply Chain Management

• Sustainable Marketing Planning

• Managerial Decision Making

• Developing Professional & Employability Skills

Year 3 Core Modules:

• Governance, Ethics & Corporate Social Responsibility

• Business Strategy

• Strategic Marketing

• Strategic HRM for Leaders

In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

https://www.leedsbeckett.ac.uk/courses/business-management-marketing-ba/?modules=true

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing