Marketing and Public Relations with foundation year

The BA (Hons) Marketing and Public Relations (PR) degree aims to equip you with the knowledge, competencies and skills essential for success in today's ever-evolving contemporary marketing and PR industries.

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business, such as branding, positioning and working towards building a sustainable image.

The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios as well as preparing you for study at undergraduate degree level.

Why you should study this course
The course aims to offer you opportunities to embark on study trips, as well as mandatory marketing training with local employers and industry experts, subject to additional costs.

For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Course Modules

In the foundation year, the modules are:

Business Communications

Management Skills

Marketing for Business

Global Business

During the degree part of the course, the modules are:

Year 1:

Marketing Principles

Marketing Communications

Public Relations in Context

Contemporary Skills for Public Relations

Year 2:

Digital Marketing

Entrepreneurial Marketing

Innovation in PR

Media Relationship Management

Final year:

International Marketing and PR

Advanced PR Planning and CSR

Strategic Marketing Management

Marketing and PR Research Project