E-Business Management (Taught)

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that profitability, efficiency, customer experience, business transformation, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Analytics; Digital Technology Management and Consultancy; e-Commerce and Digital Analytics; and Digital Marketing.

Course Overview
This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialist routes through the course, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

MSc e-Business Management Specialisms

• Data Science and Analytics

• e-Commerce and Digital Analytics

• Digital Marketing

• Digital Technology Management and Consultancy

This information is applicable for 2025 entry. Given the interval between the publication of courses and enrolment, some of the information may change. It is important to check our website before you apply.

Core modules
The following topics are covered in each e-Business Management specialism:

Data Science and Analytics Specialism:

• e-Business Fundamentals
• Enterprise e-Commerce Solutions
• Strategic Information Systems Management
• Big Data Analytics and Optimisation
• Data Science and Machine Learning
• Problem Solving with Statistics
• Digital and Data Science Consultancy
• Study, Professional and Analytical Skills

e-Commerce and Digital Analytics Specialism:

• e-Business Fundamentals
• Enterprise e-Commerce Solutions
• Digital Development with Python
• Customer Experience and Consumer Insight
• Big Data, Analytics and Optimisation
• Agile Project Management and Consultancy
• Digital Retail Operations
• Study, Professional and Analytical Skills

Digital Marketing Specialism:

• e-Business Fundamentals
• Digital Marketing Strategy and Management
• Customer Experience and Consumer Insight
• Creating a Digital Brand
• Digital Analytics and Marketing Technology
• Digital Retail Strategy
• Digital Marketing Campaigns
• Study, Professional and Analytical Skills

Digital Technology Management and Consultancy Specialism

• e-Business Fundamentals
• Technology Management
• Digital Product Development
• Emerging Technologies for Business
• Managing Innovation and Change
• Systems Thinking and Systems Engineering
• Digital Consultancy
• Study, Professional and Analytical Skills

This course uses a variety of assessment methods across modules. These may include reports (both topic based and reflective), individual and group presentations, essays, critical evaluation or commentary pieces, case study exercises, simulation reports, business or consultancy reports, online tests, and video presentations.

Assessments have been designed not only to assess your achievement in meeting the course learning outcomes in an academically sound manner, but also contribute to preparing you with the requisite competencies required for employment.

For the research component, you will undertake a major research project. Project submission is likely to include both a written and a presentation element, accounting for 33% of your overall academic grade.