Film & Media and Marketing

The UK film industry is growing, estimated to increase by 4% from 2022 to 2026 (source: UK Film Industry Statistics 2023) helped by streaming services like Netflix and Amazon Prime. The industry welcomes all kinds of filmmakers from small studios making indie films, to big companies creating blockbusters. Everyone can find their place in UK film.

The city of Stirling has received funding for a high-tech film studio, which will benefit our students. The new facilities are expected to attract major TV and movie production companies, as well as providing career opportunities for those keen to join or further their positions in the film and media industry.

What you'll learn

At the University of Stirling, we are a leader in film and media studies. You will:

• learn from experts about film history and theory;

• get hands-on with audio production and video editing;

• experience documentary filmmaking and screenwriting;

• explore podcasting and digital media.

Hands-on experience

You'll use real industry equipment and:

• work in our state-of-the-art newsroom;

• create shows for our campus TV and radio stations;

• join our filmmaking and videography society.

Expert teaching

• Learn from experts in film and media studies, with significant industry experience.

• Meet industry experts who visit regularly, including guests from the BBC, Sky TV and popular podcasts.

• Get real-world insights to prepare you for your career through networking and project work.

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked within the top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare you for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. You’ll experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

You’ll also have the freedom to take Marketing as a combined honours course with one of the complementary subjects – creating a tailored degree that'll give you an edge in the field you’re most passionate about. With graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring you can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• AACSB International