Marketing Communications (Taught)

SUBJECT TO APPROVAL

The MA in Marketing Communications is your passport to mastering brand communication in today's diverse media landscape. This program focuses on building essential skills in digital content creation, campaign pitching and persuasive communication. You'll then advance to the specialization phase, honing expertise in branding, digital marketing, advertising, and brand storytelling. With a strong emphasis on direct and digital communication practices, you'll learn how to create compelling branded digital content, engage audiences with cutting-edge media strategies, and enhance brand profiles, across commercial sectors and industries.

Our MA prepares you for leadership roles in marketing, advertising, brand management, and related fields. We are going through the process of becoming accredited by the Chartered Institute of Marketing.

Who is this course for?
Ideal for recent graduates and career changers, this program welcomes individuals passionate about communication and contemporary media. No matter your background, our MA equips you with the knowledge and skills to excel in marketing, advertising, brand management, and related sectors, paving the way to leadership in these dynamic fields.

The programme assesses your knowledge of key concepts and creative professional practice via a mix of coursework assignments.

These assessment forms are designed to simulate the sorts of activities you will need to undertake in the workplace. They include:

creative portfolios including presentations and advertising content
written promotional copy and blogs and podcasts
critical/reflective essays
presentations, industry reports, marketing plans
other projects and individual and group assignments.

In your projects, you will develop skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.