Why this course?
• Focus on digital marketing practice
• Professionally focused curriculum
• Career-ready skills
About this course
Our BSc Marketing with Business Analytics prepares you to thrive in exactly that environment. Blending digital marketing, brand strategy and consumer psychology with analytics and business intelligence, this course develops graduates who can think creatively, interpret data confidently and make commercially informed decisions.
Through live projects, industry-focused learning and practical application, you’ll explore how marketing shapes organisations, influences audiences and drives growth in a rapidly changing digital world. Alongside creative and strategic skills, you’ll learn how to analyse customer behaviour, measure campaign performance and transform complex data into actionable insight.
You’ll study topics including:
Digital marketing strategy and social media
Consumer behaviour and customer insight
Branding and strategic communications
Content creation and digital storytelling
Customer analytics and data visualisation
Business intelligence and automation
Advertising and emerging digital trends
From developing campaigns and analysing customer journeys to presenting data-driven recommendations, you’ll graduate with practical experience, professional confidence and a portfolio of work that reflects the realities of modern marketing careers.
Career opportunities
This course is aligned to employer's needs, with authentic assessments that replicate workplace tasks and reinforce employability. Our case and project-based learning will engage in in real marketing scenarios, campaigns and client challenges.
You will develop these skills through practical projects, live briefs, and professional experience. Our careers team will support you with coaching, mentoring, CV and interview preparation support and you’ll also have access to employer-led sessions, where you can build your employability network.
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
University of Roehampton has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
Find out more about qualification requirements for this course.
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | with a minimum of 5.5 in each band |
| TOEFL (iBT) | 80 | with the following minimum scores: Reading: 18 Writing: 17 Listening: 17 Speaking: 20 |
| PTE Academic | 59 | with no less than 59 in any band |
| Cambridge English Advanced | C | grade C in tests prior to 2015 with no less than 'weak' in any band |
English Language requirementshttps://www.roehampton.ac.uk/international/entry-requirements/
When we consider applications to study with us, we form a complete view of your achievements to date, and future potential.
Our Contextual Offer scheme enables us to offer some flexibility in our entry requirements, and we hope it will encourage talented students whose personal circumstances may have impacted upon their achievements at school or college to be more confident about applying to study a degree at Roehampton.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
We also provide other ways to support the cost of living, including free buses and on-campus car parking, hardship support and some of the most affordable student accommodation and catering in London. Find out more about how we can support you: https://www.roehampton.ac.uk/student-support/non-academic-and-academic-support/financial-support-and-guidance
If you are on a multi-year course, e.g. an undergraduate degree, then you should budget for a likely increase of between three and five percent for each year of study with us on the same degree.
You can benefit from a wide range of scholarships and bursaries to support your studies.
For more information visit: https://www.roehampton.ac.uk/study/fees-and-funding/home-undergraduate/funding-and-scholarships/
Email:clearing@roehampton.ac.uk
Phone:0300 303 8320
Email:admissions@roehampton.ac.uk
Phone:0208 392 3314
Erasmus House
Roehampton Lane
London
SW15 5PU
At University of Roehampton
