Marketing (Taught)

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them. On this course, you develop the skills required to adopt appropriate strategic responses to different international market environments. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues. The course curricula on this MSc align with professional bodies like the Chartered Management Institute (CMI).

Facilities and specialist equipment

• State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to digital practices such as big data, SEO and marketing

• Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)

• Immersive Semrush simulation software for realistic marketing practice

• Business pods, boardroom areas and IT suites designed to simulate a professional office environment

Your student experience

Learn from an accomplished academic team, comprising industry experts actively involved in consultancy work, business engagement and social impact; their extensive experience ensures you gain insights into current industry trends and practices.

Our course is shaped by new and emerging industry developments so you graduate fully prepared to tackle future challenges with an appreciation of marketing’s integrated nature across a variety of channels and contexts.

Apply your learning to real-world challenges through authentic assessments; case studies; industry collaboration; and your choice of Master’s dissertation.

Assessments are linked to live projects where you engage with industry professionals and find real business solutions.

Improve your team-working, self-management, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems.

Join our student-led Marketing Club, run in association with the Chartered Institute of Marketing (CIM), which hosts field trips and workshops on topics such as neuromarketing and the AI revolution in marketing.

Unlock invaluable industry insights in our Global Guest Speaker series featuring high-profile academics, industry experts and business leaders from organisations such as TUI; Luton Borough Council; and the European Commission.

Solve real-life marketing problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.

The Research and Innovation Service can also support you if you wish to turn your vision of an enterprise start-up into reality.