Journalism with Public Relations

Journalism and public relations have entered a new digital age and this programme provides a fusion of traditional practice and new, emerging methods that are shaping the future of both subject areas.

You’ll learn how to research, write and edit news and features for online and print platforms – including our own hyperlocal news website Salford Now – while also developing the skills you need to work in the world of PR.

From podcasting to political journalism, content creation to crisis communications, you will gain a firm grounding in the theory and practice of both journalism and PR. You will also investigate how they can work together.

You’ll be based in our state-of-the-art campus at MediaCity, with access to cutting-edge facilities and close proximity to global organisations such as the BBC and ITV, as well as smaller independent creative industries and PR agencies.

On graduating from this degree, you will be ready to hit the ground running as a professional journalist or PR practitioner, armed with an arsenal of multimedia and digital skills. You’ll be well-equipped to take the first step in your career and make a real impact from the off.

You will:

• Study in our state-of-the-art digital media campus at MediaCity, with access to industry-standard facilities

• Be taught by professional journalists and PR practitioners, who are experienced in their respective fields, and have the opportunity to complete work placement in the journalism and/or PR industries

• Study a foundation of core journalism and PR modules alongside module options including celebrity, magazine and sports journalism

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Year one

• Creating Content
• Introduction to Public Relations
• Law and Ethics
• Introduction to Journalism
• Essential Reporting
• Multimedia Reporting

Year two

• PR Campaigns and Strategy
• Reputation Management
• Multimedia Newsdays
• Multimedia Journalism
  The following optional modules may be offered:
• Lifestyle Journalism
• Critical Journalism Studies
• Feature Writing
• Sports Journalism
• Court Reporting
• Political Communication: Media and Democracy
• Music Journalism
• Public Affairs
• Celebrity Journalism
• Podcasting
• War and Conflict Reporting
• University Wide Language Programme
• Future Journalism

Year three - choose one two modules, then from a list of optional modules

• PR Practice
• Journalism Practice
• Major Journalism Project or Dissertation
• Major PR Project or Dissertation
  You will then choose two optional modules, one in Semester 1, and one in Semester 2. Options may include:
• Photo Journalism
• Political and Campaigning Journalism
• Magazine Journalism
• Interests, Power, and Media Policy
• Advanced Sports Journalism
• Investigative Journalism
• University Wide Language Programme

**Visit our Journalism with Public Relations degree CourseFinder webpage ** - https://bit.ly/2LDeMyG