Marketing

This degree explores marketing and its interdisciplinary links, combining psychology, sociology, anthropology and management.

Why study BSc Marketing at Goldsmiths

• The structure of the degree unites two forces: meeting the educational requirements of a Marketing and Business undergraduate degree, and integrating the different disciplines.

• You will learn about the foundations of marketing theory and practice such as product development, service design, promotion and advertising, brand management and consumer behaviour.

• You will apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.

• The degree will introduce you to management theory and practice, organisational behaviour, and economics. You will learn how a company works, and how marketing decisions are part of company strategy.

• The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.

• You can expect to develop transferable skills in critical thinking, reflection, time management, leadership, written and verbal communication, and numeracy, and to undertake research on an individual and group basis.

• Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the School of Creative Management, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.

Course Modules

Year 1 (credit level 4)
In your first year, you will take the following compulsory modules:

• Strategic Management

• Introduction to Marketing

• Identity, Agency & Environment 1

• Identity, Agency & Environment 2

• Foundations of Economics 1: Theories

• Foundations of Economics 2: Business Applications

• Finance and Accounting

• Marketing Management

Year 2 (credit level 5)
In your second year, you'll complete the following compulsory modules:

• Developing an Employability Strategy

• Consumer Behaviour

• Marketing Communications

• Brand Management

• Market Research and Consumer Insight

• The Goldsmiths Project

You'll also choose an optional module from a list approved annually by the School of Creative Management, or a relevant option from a different subject area such as Psychology, or Sociology.

You choose your optional modules towards the end of Term 2 of the preceding year.

Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory.

Year 3 (credit level 6)
In your final year, you'll take the following compulsory modules, and a 15 credit optional module from an approved list:

• Research Dissertation

• Marketing Strategy

• Consumer Culture

• Digital Marketing and Social Media

• Coding and Data Analytics

• Production Innovation and Management

Work Placement module
You can also choose to take a Work Placement module in the summer between Year 2 and 3, which is worth 15 credits in Year 3.Our Work Placement Module is your chance to dive into real-world industry experience, which not only helps you grow your network but also gives you a peek into the professional world. Excitingly, some students have landed job offers right after their placement!

To make sure you're well-supported for your future career, you'll get to apply for a handful of placements. These happen at the end of your second year and count as 15 credits towards your degree.

This experience isn't just about enhancing your CV; it's about blending what you've learned in class with hands-on experience, all while making connections in your field.

Please note that due to staff research commitments not all of these modules may be available every year.

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.