Strategic and Digital Marketing (Taught)

MSc Strategic and Digital Marketing at the University of South Wales helps you turn your ambition into impact, with live briefs, real industry collaboration and the strategic, digital and AI-driven skills to lead bold brands in today’s fast-moving global marketplace.

Think critically, innovate, and build your confidence in applying AI-driven marketing strategies to real work-based challenges, grounded in core studies of sustainable marketing and experiential marketing design. This student-centred, industry-connected course blends evidence-based marketing theory with live client briefs, specialist options and a professional portfolio that showcases your application of strategy, creativity and leadership throughout your studies. You will build advanced research, data and AI skills experience-led, sustainable marketing strategies, and develop the confidence to lead ethically and deliver measurable impact in global digital environments.

You will complete professionally aligned assessments that reflect real marketing practice, delivering integrated projects such as strategic plans with presentations or reports with reflective commentary. Balance collaborative work with clear individual accountability, evidencing your contribution through individual outputs alongside group work.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Data and Marketing