Marketing and Brand Management (Taught)

Reasons to choose Kingston

• Kingston Business School is one of only six per cent of the world’s business schools to be accredited by AACSB International.

• This course is accredited by the Chartered Institute of Marketing (CIM).

• Top industry practitioners from companies such as Diageo Great Britain to agencies such as Iris consult on course content, to ensure the course offers skills valued in the industry.

About this course
This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally. You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.

Career opportunities
When you graduate, you’ll be ready to walk right into manager roles in marketing, brand, product marketing or media planning. You might enter the workplace as a brand marketing executive, consultant or digital media buyer, where you’ll be well-placed to progress your career right to the top.

Course Modules

Example modules:

• Strategic Brand Management
• Branding Design
• Global Marketing Management

To view the full list of modules, please visit the University course webpage.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International