Digital Marketing (Taught)

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.

Now you can, on our Digital Marketing Master's course — accredited by the Chartered Institute of Marketing (CIM).

At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).

With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose.

Course highlights

• Take part in live client projects with local businesses to apply your knowledge to the real-world challenges industries face

• Hear from industry practitioners via guest lecturers to gain insight into current industry practice and issues

• Network with industry professionals and meet business leaders through regular presentations and local business community networking events

• Get exclusive access to valuable business management databases and information sources

• Gain optional qualifications, such as CIM Level 6 Professional Diploma in Marketing or Professional Digital Marketing

Careers and opportunities
With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. According to a January 2022 survey by Statista, digital marketing spending in for-profit companies is expected to increase by 29% by early 2023. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.

Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need the initiative to find fresh, unconventional solutions to tomorrow’s industry challenges.

You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:

• E-commerce

• Marketing

• Advertising

• Social media

Course Modules

The University of Portsmouth is passionate about creating career-focused modules that do more than support your studies, they empower your academic journey and prepare you for what comes next.

We design modules that have:

• Clear themes and skills development as you progress through each year
• Assessments that feel meaningful, often based on real-world tasks rather than isolated exams
• Career-enhancing opportunities such as placements, live projects, enterprise and volunteering

For a full list of the modules you will study on this course, please visit the link to the course page.

https://london.port.ac.uk/london-study/courses/postgraduate/msc-digital-marketing-london#modules