Global Marketing (Taught)

We are all global consumers who interact with marketing messages in different ways and on a daily basis.

Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels.

You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.

Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.

You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.