Marketing (Taught)

Our Marketing MSc gives you all the key skills and knowledge you need to excel in high level marketing positions. There are countless marketing agencies and in-house corporate marketing teams across the world, so you will have far-reaching career opportunities.

The skills you will learn can be applied across all businesses, so your ambitions don't have to be limited to a particular sector. Our core modules cover all the essential elements required by professional marketers. You can select optional modules that reflect your personal career goals and interests, giving you specialist knowledge of areas including branding, digital marketing and b2b marketing.

You have the option to take industry-recognised digital qualifications by Microsoft and SAP alongside your course, which will develop your digital skills and help you stand out to future employers.

As our course is accredited by the Chartered Institute of Marketing (CIM), it is mapped against their assessments of the industry’s needs. You can complete the CIM Diploma in Professional Marketing alongside your MSc studies at no extra cost, which means that you'll graduate with two internationally recognised professional qualifications.

This is a conversion course which is not designed for students with an extensive background in marketing. If your undergraduate degree contains modules with a marketing focus, please be aware that it is highly likely there will be overlap with your prior study. This should be considered carefully before applying.

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

Core modules
Semester one:

Consumer Behaviour and Analytics;
Marketing Management in the Digital Economy;
Marketing Strategy

Semester two:
Critical Marketing;
Research Methods in Marketing

Summer
Applied Marketing Project;
Marketing Dissertation

Optional modules
Two from:
Branding and Marketing Communications;
Business to Business Marketing;
Digital Marketing;
Sustainable Tourism Management;
Sales Management and Negotiations

The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules. This content was last updated on Thursday 13 June 2024.

Due to timetabling availability, there may be restrictions on some module combinations.

Modules are assessed by a combination of exams and coursework at the end of the relevant semester.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• EQUIS