Course contact details
Enquiries team
Email:courseenquiries@londonmet.ac.uk
London Metropolitan University
Admissions Office
166-220 Holloway Road
City of London
N7 8DB
Course summary
Why study this course?
The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.
More about this course
The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.
You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.
You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.
The course is also supported by trips and visits, guest lectures and various other activities.
Modules
Course Modules
Year 1 modules include:
Practice of Marketing (core, 15)
Media Genres (core, 30 credits)
Media Histories (core, 30 credits)
Principles of Marketing (core, 15 credits)
Social Media Businesses (core, 30 credits)
Year 2 modules include:
Integrated Marketing Communications (core, 30 credits)
Researching Media Audiences (core, 15 credits)
Television Studies (core, 30 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work 1 (alternative core, 15 credits)
Brand Management (option, 15 credits)
Social Media Strategies (option, 15 credits)
Situation Comedy (option, 15 credits)
Crime and the Media (option, 15 credits)
Documentary Photography and Photography Journalism (option, 15 credits)
Youth Culture and the Media (option, 15 credits)
Open Language Programme (option, 15 credits)
Year 3 modules include:
Corporate Communications (core, 30 credits)
Media, Culture and Identity (core, 30 credits)
Marketing and Communications Project (alternative core, 30 credits)
Media and Communication Dissertation (alternative core, 30 credits)
Analysing Popular Music (option, 15 credits)
Globalisation and the Media (option, 15 credits)
Media, Power and Politics (option, 15 credits)
Services Marketing (option, 15 credits)
Open Language Programme (option, 15 credits)
Ways to study this course
Campuses
- Holloway
Study options
- Bachelor of Arts (with Honours) • Full-Time • 3 Years
- Bachelor of Arts (with Honours) • Part-Time • 4 Years
Start dates
Application codes
- Institution code:
- L68
Teaching Excellence Framework (TEF)
London Metropolitan University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
How to apply
Application codes
- Institution code:
- L68
This course may be available at alternative locations, please check if other course options are available.
Course optionsEntry requirements
Typical qualification requirements
A levelBBC
Typical offer BBC (112 points from three or more A levels).
UCAS TariffOffer: 112
Scottish HigherCCCCDD
A minimum of 114 UCAS tariff points to include four passes at Higher level.
Access to HE DiplomaDistinction: 6 Merit: 24 Pass: 15
Access to HE Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 6 credits with Distinction and 24 at Merit, and level 2 passes in Communication units. QAA accredited course required.
International Baccalaureate Diploma ProgrammeOffer: 28
A minimum of 15 points at the higher level and a minimum of 4 points in English.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DMM
English Language GCSE at grade C (grade 4 from 2017) or above (or equivalent).
We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.
Historical entry grades data
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsHistorical entry grades report
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
Fees and funding
Tuition fees
Per year tuition fees
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales & Northern Ireland | £10050 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
The tuition fees for year 1 of this course are charged at £10,050 per year for Home/UK full time students and £2,510 per 30 credit module for Home/UK part time students. The following academic years will be charged at the government capped rate.
Please note, in addition to the tuition fee there may be additional costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. Additionally, there may be other activities that are not formally part of your course and not required to complete your course, but which you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
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At London Metropolitan University
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