Digital Marketing and Analytics (Taught)

Overview
Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics. It provides a solid understanding of digital marketing concepts, trends, and methodologies. You will appreciate the importance of marketing analytics and their role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.

In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

Scholarships available
The Management School will be offering a number of generous scholarships and study awards for 2022, find out more by visiting the scholarships webpage.

Why University of Liverpool Management School?
'Learning to make a difference'

The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard 'triple-crown' accreditation from AACSB, AMBA and EQUIS.

The University of Liverpool Management School works with today's leaders in business and management to prepare its students to be the leaders of the future. The school's mission is 'Learning to make a difference' and there is a fundamental belief that the purpose of the School's research and teaching is to develop students who are not only good managers, but individuals who are truly committed to making a difference. We hope that our students will use the knowledge and skills they gain here in their future roles to help solve some of the most endemic problems individuals, enterprises and communities face.

Programme Structure

The 12-month programme consists of eight compulsory modules followed by a research project or dissertation carried out over the summer period upon completion of Semester 2.

Students are required to complete 180 credits to achieve a full MSc.

The draft structure is outlined below but is subject to final approval:

ULMS803 Services Marketing
ULMS766 Marketing Management
ULMS795 Consumer Behaviour
ULMS855 Digital Marketing
Experiential Marketing
Consumer Insight Research
Leading Marketing Entrepreneurship
Marketing and Digital Analytics
ULMS719 Strategy, Planning and Implementation or ULMS790 Dissertation.