Marketing

Why study Marketing at Liverpool John Moores University?

• 100% of graduates in employment or further study within 6 months of graduating (Graduate Outcomes Survey)

• 90% of students surveyed on this course said teaching staff were good at explaining things (National Student Survey 2025)

• Opportunity to undertake a year of study abroad or paid work placement in the UK or overseas

• Gain technical and strategic marketing skills through Business Consultancy module

• Accredited by Chartered Institute of Marketing

• Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

• This programme is also available as a Top Up Level 6 entry degree

About your course
Our CIM-accredited BA (Hons) Marketing course provides you with the the skills, knowledge and practical skills to enter a variety of roles in the marketing profession

As a career, marketing requires creativity, excellent organisation skills and an analytical mind. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need to work in marketing.

LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience, commitment to students and connections with industry.

Another advantage of this degree is that students can choose to undertake an optional year studying abroad or working in industry between their second and third year of study. The optional year in industry means that you can spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two, as well as developing your personal skills and enhancing your CV. Many students who complete the placement year experience a marked improvement in their academic performance, with many going on to gain first class honours degrees. Many also return to work for their placement company after graduation.

Alternatively, students have the option to study abroad in one of our partner universities. Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are taught in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides free language skills courses.

You can only select one of these options, either to study abroad or undertake a year working in industry. Alternatively, you can choose to continue directly on to your final year after completing your second year of study.

Live Consultancy Project

Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice.

Marketing Top-Up

This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree. The Top Up programme joins the Level 6 (3rd year) students on the Marketing degree.