Marketing and Sports Communication

Build critical skills to impact sports audiences with our hands-on sports marketing degree

Develop critical insights, learn cutting edge digital skills, and understand what it takes to succeed in marketing and digital communication. You'll apply critical, strategic, and creative skills while becoming an ethical and global professional. You'll also impact sports audiences, consumers, and fans across sectors and platforms, and complete exciting practical projects. Our hands-on sports marketing degree covers:

• managing sporting events

• sports journalism and marketing

• digital content creation and design

• AI, digital marketing, and data analytics

• consumer behaviour and customer insight

• branding and marketing strategy

• digital communications and ethics

We have worked with industry professionals to design our Marketing and Sports Communication degree. You'll develop analytical, research, communication, personal, and professional skills to help you navigate future challenges and opportunities.

We empower you, ensuring you're work-ready as soon as you graduate. 96% of St Mary's (SMU) students are in employment, vocation, or further study within 15 months of graduation (HESA, 2024).

International reputation

Our international reputation for sport allows you to gain unique insight into the industry. You can also join our excellent sports teams and use our world-class sporting facilities, such as the:

• Fitness and Conditioning Suite

• Sir Mo Farah Athletics Track

• Performance Hall

• Biomechanics Laboratory

Cutting-edge facilities

With our sports communication and marketing course, you'll access our cutting-edge facilities and equipment, which include:

• Our Media Production Suite: equipped to teach all aspects of content creation, short and long video, TV production, radio, and online broadcasting

• Multi-camera HD shoots with a flexible lighting grid, full range of audio inputs, and teleprompter facilities

• A radio and podcasting studio: dedicated vocal booth, 70-inch TV, studio quality sound-system

• A Mac suite equipped with top of the range, 27-inch iMacs with secondary touch screens - available 24 hours a day, seven days a week

Study in the capitol

Our campus is located in the leafy London borough of Richmond-upon-Thames, with access to the capital as a hub for sports journalism, marketing, and sports business. You’ll also have opportunities to explore the biggest brands in global sport, as well as iconic sports venues, such as:

• Wembley Stadium

• Wimbledon

• Lords Cricket Ground

• Allianz Stadium

Excellent teaching and support

You will learn from industry professionals here to aid your growth. It's no wonder we're:

• 1st in London for Academic Support (National Student Survey (NSS), 2024)

• in the UK's Top 10 for Teaching Quality (The Times and The Sunday Times Good University Guide, 2025)

Hear from our students

Aikaterini, Marketing student – “I have always felt encouraged and fully supported”.

Work placements: build professional experience

We have strong relationships with leading sports communications and marketing companies in London. You can complete work placements with them to build your skills and network.

Why St Mary’s?

You will gain skills and support to make a positive impact – for yourself and for others – through high-quality teaching, real-world experience, and a community that lifts each other up. Our campus is a London oasis – blending city energy with open green spaces to think, connect, and grow.

https://www.stmarys.ac.uk/courses/undergraduate/sports-communications-and-marketing